Kyle Rush Recently tested by
Alexander Krieger on Sep 25, 2023
Pattern #9: Multiple Steps
With A Total Of 8 Evidence For Version B It Is Almost Certainly Better
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Joachim Furuseth on May 28, 2025
Pattern #141: Square or Rounded Buttons
Based on 4 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much
Andrey Prokhorov on Apr 26, 2025
Pattern #140: Product Descriptions
Based on 1 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much
Clemens Grave on Sep 04, 2024
Pattern #139: Page Level Navigation
Based on 1 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much
Craig Kistler on Aug 13, 2024
Pattern #138: Visible Payment Options
Based on 1 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much
Andrey Andreev Recently tested by
Craig Kistler on Apr 10, 2025
Pattern #137: Visible Filters
Based on 4 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much
Maksim Meged on Oct 29, 2025
Pattern #136: Earliest Availability
Based on 2 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much
Andrey Andreev on Sep 30, 2025
Pattern #135: Product Categories
Based on 7 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much
Katharina Lay Recently tested by
Tim Karcher on Jul 29, 2025
Pattern #134: Optional or Confident Recommendation
Based on 2 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much
Jona Eisenberger on Dec 11, 2023
Pattern #133: Product Availability
Based on 1 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much
Daria Kurchinskaia Recently tested by
Jakub Linowski on Apr 23, 2024
Pattern #132: One Time Payment Copy
Based on 2 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much
Pascal Dietz on Mar 21, 2024
Pattern #131: Authority
Based on 4 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much
José Álvarez on Jun 14, 2023
Pattern #130: Visible Or Hidden Offer Pages
Based on 1 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much
Ardit Veliu Recently tested by
Lars Skjold Iversen on Nov 30, 2024
Pattern #129: Right Or Left Aligned Forms
Based on 3 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much
Jakub Linowski Recently tested by
Katharina Lay on May 03, 2024
Pattern #128: Standard Or Superscript Price Format
Based on 2 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much
Ognjen Bošković on Jun 27, 2022
Pattern #127: Vague Or Specific Benefits
Based on 1 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much
Ayat Shukairy on May 09, 2022
Pattern #126: Bottom Or Left Thumbnails
Based on 1 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much
Melina Hess on Apr 22, 2022
Pattern #125: Unit Prices
Based on 1 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much
Stanley Zuo Recently tested by
Melina Hess on Dec 29, 2024
Pattern #124: Confirmed Selection
Based on 5 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much
John Hickey Recently tested by
Jakub Linowski on Nov 11, 2021
Pattern #123: Single Or Double Column Form Fields
Based on 2 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much
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