Best 48 Leads UI Patterns

Sorted by:  Latest  |  Members can also sort by tested effects.

Only members may see the remaining patterns sorted by winning and losing tests.

Right now patterns are only shown chronologically without any test data because you’re logged out.

Join To Access All Patterns & Tests
Pattern #73

Pattern #73: Source Personalized Testimonial

Experimental Pattern
A B
Pattern #72  Tested 1 timesTested by Julian Gaviria on Jul 24, 2020

Pattern #72: Priming Step

Based on 1 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B
Pattern #71  Tested 1 timesTested by Will Anderson on Jul 09, 2018

Pattern #71: Personalized Next Step

Based on 1 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B
Pattern #70

Pattern #70: Combined Social Signup & Login

Experimental Pattern
A B
Pattern #69  Tested 3 times  First tested by Matthew Curry  Recently tested by Andrey Andreev on May 25, 2021

Pattern #69: Autodiscounting

Based on 3 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B
Pattern #68  Tested 1 timesTested by Viljo Vabrit on Mar 20, 2018

Pattern #68: Welcome Discount

Based on 1 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B
Pattern #67  Tested 1 timesTested by Martin Wong on May 13, 2018

Pattern #67: Currency & Taxes

Based on 1 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B
Pattern #66  Tested 3 times  First tested by Devesh Khanal  Recently tested by Jakub Linowski on Jul 07, 2016

Pattern #66: Complementary Upsell

Based on 3 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B
Pattern #65

Pattern #65: Add More For Free Shipping

Experimental Pattern
A B
Pattern #64  Tested 3 times  First tested by Lee Elkins  Recently tested by Someone on Jan 15, 2020

Pattern #64: Tunnel

Based on 3 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B
Pattern #63  Tested 6 times  First tested by Niels Hapke  Recently tested by Samuel Hess on Nov 25, 2021

Pattern #63: Trust Seals

Based on 6 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B
Pattern #62  Tested 3 times  First tested by Marlies Wilms Floet  Recently tested by Matthew Curry on Mar 27, 2018

Pattern #62: Urgent Next Day Delivery

Based on 3 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B
Pattern #61  Tested 1 timesTested by Rob Draaijer on Apr 21, 2017

Pattern #61: Local Headline

Based on 1 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B
Pattern #60  Tested 7 times  First tested by Vito Mediavilla  Recently tested by Jakub Linowski on Jun 16, 2021

Pattern #60: Repeated Bottom Call To Action

Based on 7 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B
Pattern #59  Tested 1 timesTested by Nicholas Evans on Feb 20, 2018

Pattern #59: Inverted Or Consistent Button Styles

Based on 1 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B
Pattern #58  Tested 3 times  First tested by Jakub Linowski  Recently tested by Gleb Hodorovskiy on Jun 03, 2021

Pattern #58: Full Height False Bottom

Based on 3 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B
Pattern #57  Tested 1 timesTested by Jakub Linowski on Jul 25, 2019

Pattern #57: Maybe Later

Based on 1 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B
Full Preview

Fast Forward Your Conversion Rates With
Access To All 124 Patterns Based On 362 Tests

Total sample size of all tests is based on visitors - that's a lot of testing time to do on your own.

  • Annual Billing SAVE 17%
  • Monthly Billing
Company-Wide

Order Now

$3600 / year
$4320 / year


Unlimited User Accounts

License to use the data by unlimited users.


Access to 362+ searchable a/b tests

Team

Order Now

$1200 / year
$1440 / year


5 User Accounts

License to use the data by up to 5 users.


Access to 362+ searchable a/b tests

Solo

Order Now

$600 / year
$720 / year


1 User Account

License to use the data by 1 user.


Access to 362+ searchable a/b tests

All Plans Come With

Access To All Tests

Get access to all published tests to guide your own design & experiments.

5+ New Tests Each Month

Get 5 new A/B tests each month as we obtain new test results.

Cancel Anytime

If you find that GoodUI Premium isn't for you, you can cancel at any time.

100% Secure Payment with Visa

Companies That Trust GoodUI Patterns & Tests For Higher Conversions

Customer Logos