Pattern #71: Personalized Next Step

Pattern Author: Will Anderson - Growth Product Manager @ Designlab

Based on 1 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
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0
+1
+2
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+5
Almost Certain Winner
Personalized Next Step
  1. Next Call To Action Recommending

    After a user or lead expresses interest in a product (ex: signs up for a lead magnet or a trial), the interface transforms the call to action to a higher intent one (ex: a purchase or enrollment with more commitment)

  2. Remebering On Return Visits Recognition

    This level of personalization is remembered for any return visits (ex: cookied). Hence the new call to action continues to be displayed when users come back to the site later.

Median Effects

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Engagement

Ex: Any Action / Visit

(1 tests)

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Conversions

Ex: Signups, Leads

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Sales

Ex: Transactions, Upsells

(1 tests)

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Revenue

Ex: AOV, LTV

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Retention

Ex: Return Visits

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Referrals

Ex: Social Shares

Tests

Test 187 Tested on Trydesignlab.com by Will Anderson Will Jul 09, 2018

Find Out How It Performed With 3,326 Visitors

Product Desktop, Mobile
  • Measured by clicks on enroll   |   p-val (?)

  • Measured by successful enrollments   |   p-val (?)

Get Access To See The Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.