Pattern #70: Combined Social Signup & Login
Pattern Author: Ethan Smith - Growth Advisor: Masterclass, Ticketmaster, Thumbtack (Chief Growth @Yummly)
The signin and login buttons are merged into a single one. Returning users are recognized and authenticated. New users are registered and signed in.
Social Signin Option
A modal is launched with a number of social signin options (ex: Facebook and Google), followed by an email and password option.
Ex: Any Action / Visit
Ex: Signups, Leads
Ex: Transactions, Upsells
Ex: AOV, LTV
Ex: Return Visits
Ex: Social Shares
For each pattern, we measure three key data points derived from related tests:
REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.
SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process
DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.