Pattern #84: Where Should We Send Your Code

Pattern Author: Josh Frank - Founder & Head of Optimization at Test Triggers

Experimental Pattern

Without any backing test results - for now at least.

Where Should We Send Your Code
  1. Mystery Discount Curiosity

    The idea is to provide a discount code to users but hide the actual amount until they provide their email address. Then an email is sent with the mystery discount code. 

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.