Pattern #84: Where Should We Send Your Code
Pattern Author:
Josh Frank
- Founder & Head of Optimization at Test Triggers
Experimental Pattern
Based on imagination. But just how long until someone tests it? :)
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Mystery Discount Curiosity
The idea is to provide a discount code to users but hide the actual amount until they provide their email address. Then an email is sent with the mystery discount code.
Median Effects
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Engagement
Ex: Any Action / Visit
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Conversions
Ex: Signups, Leads
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Sales
Ex: Transactions, Upsells
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Revenue
Ex: AOV, LTV
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Retention
Ex: Return Visits
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Referrals
Ex: Social Shares
For each pattern, we measure three key data points derived from related tests:
REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.
SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process
DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.