Pattern #84: Where Should We Send Your Code

Pattern Author: Josh Frank - Founder & Head of Optimization at Test Triggers

Experimental Pattern

Based on imagination. But just how long until someone tests it? :)

Where Should We Send Your Code
  1. Mystery Discount Curiosity

    The idea is to provide a discount code to users but hide the actual amount until they provide their email address. Then an email is sent with the mystery discount code. 

Median Effects



Ex: Any Action / Visit



Ex: Signups, Leads



Ex: Transactions, Upsells






Ex: Return Visits



Ex: Social Shares

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.