Pattern #73: Source Personalized Testimonial

Pattern Author: Brennan Dunn - Co-Founder @

Experimental Pattern

Without any backing test results - for now at least.

Source Personalized Testimonial
  1. Referred Traffic

    This pattern requires that a visitor is referred from some traffic source.

  2. Testimonial Recognition

    A recognizable person (related to the traffic source) is shown that visitors are familiar with.

  3. Association Social Proof

    The recognizable person then provides a testimonial for the company, service or product that the visitor has just landed on. This establishes continuity between two separate sites.

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.