Pattern #73: Source Personalized Testimonial

Pattern Author: Brennan Dunn - Co-Founder @

Experimental Pattern

Based on imagination. But just how long until someone tests it? :)

Source Personalized Testimonial
  1. Referred Traffic

    This pattern requires that a visitor is referred from some traffic source.

  2. Testimonial Recognition

    A recognizable person (related to the traffic source) is shown that visitors are familiar with.

  3. Association Social Proof

    The recognizable person then provides a testimonial for the company, service or product that the visitor has just landed on. This establishes continuity between two separate sites.

Median Effects



Ex: Any Action / Visit



Ex: Signups, Leads



Ex: Transactions, Upsells






Ex: Return Visits



Ex: Social Shares

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.