Pattern #73: Source Personalized Testimonial
Pattern Author:
Brennan Dunn
- Co-Founder @ RightMessage.com
Experimental Pattern
Based on imagination. But just how long until someone tests it? :)
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Referred Traffic
This pattern requires that a visitor is referred from some traffic source.
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Testimonial Recognition
A recognizable person (related to the traffic source) is shown that visitors are familiar with.
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Association Social Proof
The recognizable person then provides a testimonial for the company, service or product that the visitor has just landed on. This establishes continuity between two separate sites.
Median Effects
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Engagement
Ex: Any Action / Visit
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Conversions
Ex: Signups, Leads
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Sales
Ex: Transactions, Upsells
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Revenue
Ex: AOV, LTV
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Retention
Ex: Return Visits
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Referrals
Ex: Social Shares
For each pattern, we measure three key data points derived from related tests:
REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.
SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process
DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.