Pattern #67: Currency & Taxes

Pattern Author: Matthew Curry - Head of eCommerce at Lovehoney

Based on 1 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
Almost Certain Winner
Currency & Taxes
  1. Add Currency & Tax Information Explaining

    This patterns suggests to show the currency for how much a product is sold for. In addition, to the right of the price, information is also shown whether tax is included or not for the given product.

Median Effects



Ex: Any Action / Visit



Ex: Signups, Leads



Ex: Transactions, Upsells

(1 tests)






Ex: Return Visits



Ex: Social Shares


Test #174 Tested on by Martin Wong Martin May 13, 2018

Find Out How It Performed With 1,702 Visitors

Checkout Desktop, Mobile

  • Measured by thank you page visit   |   p-val (?)

Get Access To See The Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.