Pattern #67: Currency & Taxes

Pattern #67  Tested 2 timesFirst tested by Martin Wong Recently tested by Jakub Linowski on Apr 29, 2022

Based on 2 Tests, Members See How Likely Version B Wins Or Loses And By How Much

LOSSES
-5
-4
-3
-2
-1
FLAT
+1
+2
+3
+4
+5
WINS

Measured by the sum of negative and positive tests.

A B
Currency & Taxes (Variant A) Currency & Taxes (Variant B)

Expected Median Effects Of B

?

Progression

(1 tests)

-

Leads

-

Signups

-

Engagement

?

Sales

(2 tests)

-

Revenue

-

Retention

-

Referrals

?

ANY PRIMARY

(2 tests)

Tests

Added

Confounded

Test #408 Tested on An Anonymous Site    Apr 29, 2022 Test link

Find Out How It Did With 16,332 Visitors

  • Measured by adds to cart

  • Measured by completed sales

Here is a very simple experiment where CDN currency copy was appended to prices being shown on a Canadian ecommerce site. Additional copy ("from Canada") was appended to an existing shipping message.  

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Replaced

Isolated

Test #174 on Examine.com by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Martin Wong    May 13, 2018 Test link

Find Out How It Did With 1,702 Visitors

  • Measured by thank you page visit

Get Access To See The Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.