Pattern #81: Localized Greeting Headline
Pattern Author: Alexander Shvets - CEO of ShvetsGroup
Localized Greeting Headline Smart Defaults
A localized greeting might sound more friendly towards people of different origins. (I use it on my website for all emails and people always mention that they were pleasantly surprised that I greeted them with Ola, Privet or Ni hau). If anyone wants to test it, here's a list of greetings I've composed over time: https://gist.github.com/neochief/4f2180301dad6ecfcfae1063dec87b21
Ex: Any Action / Visit
Ex: Signups, Leads
Ex: Transactions, Upsells
Ex: AOV, LTV
Ex: Return Visits
Ex: Social Shares
For each pattern, we measure three key data points derived from related tests:
REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.
SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process
DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.