Pattern #81: Localized Greeting Headline

Pattern Author: Alexander Shvets - CEO of ShvetsGroup

Experimental Pattern

Based on imagination. But just how long until someone tests it? :)

Localized Greeting Headline
  1. Localized Greeting Headline Smart Defaults

    A localized greeting might sound more friendly towards people of different origins. (I use it on my website for all emails and people always mention that they were pleasantly surprised that I greeted them with Ola, Privet or Ni hau). If anyone wants to test it, here's a list of greetings I've composed over time: https://gist.github.com/neochief/4f2180301dad6ecfcfae1063dec87b21

Median Effects

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Engagement

Ex: Any Action / Visit

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Conversions

Ex: Signups, Leads

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Sales

Ex: Transactions, Upsells

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Revenue

Ex: AOV, LTV

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Retention

Ex: Return Visits

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Referrals

Ex: Social Shares

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.