Pattern #66: Complementary Upsell

Pattern #66  Tested 4 timesFirst tested by Devesh Khanal Recently tested by Stanley Zuo on Sep 30, 2022

Based on 4 Tests, Members See How Likely Version B Wins Or Loses And By How Much

LOSSES
-5
-4
-3
-2
-1
FLAT
+1
+2
+3
+4
+5
WINS

Measured by the sum of negative and positive tests.

A B
Complementary Upsell (Variant A) Complementary Upsell (Variant B)

Expected Median Effects Of B

-

Progression

-

Leads

?

Signups

(2 tests)

-

Engagement

?

Sales

(2 tests)

?

Revenue

(1 tests)

-

Retention

-

Referrals

?

ANY PRIMARY

(4 tests)

Tests

Added

Isolated

Test #177 Tested on An Anonymous Site    May 17, 2018 Test link

Find Out How It Did

  • Measured by average order value

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Added

Isolated

Test #178 Tested on An Anonymous Site    May 17, 2018 Test link

Find Out How It Did With 63,410 Visitors

  • Measured by visits to post payment page

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Isolated

Test #57 Tested on An Anonymous Site    Jul 07, 2016 Test link

Find Out How It Did With 6,079 Visitors

  • Measured by visits to thank you page

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Added

Isolated

Test #434 on Learnwithhomer.c... by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Stanley Zuo    Sep 30, 2022 Test link

Find Out How It Did With 6,098 Visitors

  • Measured by total trials

  • Measured by annual trials

In this experiment, an upsell modal appeared during a signup funnel. In the variation, if users did not select a monthly plan, they were nudged to an annual one. Impact on overall and annual signups was measured.

Get Access To See The Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.