Pattern #66: Complementary Upsell

Pattern Author: Devesh Khanal - Founder & CEO of Growthrock.co

Based on 3 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
Complementary Upsell
  1. Product Recommendations Recommending

    The pattern suggests to show relevant products that are purchased together.

Median Effects

?

Engagement

Ex: Any Action / Visit

?

Conversions

Ex: Signups, Leads

?

Sales

Ex: Transactions, Upsells

(2 tests)

?

Revenue

Ex: AOV, LTV

(1 tests)

?

Retention

Ex: Return Visits

?

Referrals

Ex: Social Shares

Tests

Test 57 Tested on An Anonymous Site Jul 07, 2016

Find Out How It Performed With 6,079 Visitors

Screen: Checkout
  •  

  • Measured by visits to thank you page   |   p-val (?)

Get Access To See The Test Results

Test 178 Tested on An Anonymous Site May 17, 2018

Find Out How It Performed With 63,410 Visitors

Screen: Product
  •  

  • Measured by visits to post payment page   |   p-val (?)

Get Access To See The Test Results

Test 177 Tested on An Anonymous Site May 17, 2018

Find Out How It Performed

Screen: Shopping Cart
  •  

  • Measured by average order value   |   p-val (?)

Get Access To See The Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.