Pattern #82: Onboarding Callouts

Pattern Author: Marcos Ciarrocchi - Product & Growth Manager @ Yummly

Experimental Pattern

Based on imagination. But just how long until someone tests it? :)

Onboarding Callouts
  1. Callout Explaining

    In this simple pattern, callouts are shown to first time users who haven't yet completed key tasks along the path of success.

Median Effects

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Engagement

Ex: Any Action / Visit

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Conversions

Ex: Signups, Leads

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Sales

Ex: Transactions, Upsells

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Revenue

Ex: AOV, LTV

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Retention

Ex: Return Visits

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Referrals

Ex: Social Shares

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.