Pattern #76: Overlapping

Pattern Author: Steve Schoger - Designer for @TightenCo

Experimental Pattern

Without any backing test results - for now at least.

  1. Overlap an element

    This pattern suggests to overlap an element between two screen sections. Overlapping elements on a page is a great way to create depth and encourage users to scroll.

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.