Pattern #83: Progressive Fields

Pattern Author: Jakub Linowski - Founder & Editor @

Based on 2 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
Almost Certain Winner
Progressive Fields
  1. Extra Form Fields Smaller Commitments

    The idea of this pattern is to show form fields progressively after clicking the submit button (or after filling out particular fields). Could this frustrate users or is this is a good way of not overwhelming people with too many fields right away?

Median Effects



Ex: Any Action / Visit

(2 tests)



Ex: Signups, Leads

(2 tests)



Ex: Transactions, Upsells






Ex: Return Visits



Ex: Social Shares


Test 91 Tested on by Rob Draaijer Rob Jan 01, 2017

Find Out How It Performed With 54,916 Visitors

  • Measured by quote process starts   |   p-val (?)

  • Measured by successful quote orders placed   |   p-val (?)

In this experiment, a long form with multiple steps was broken down into a progressive interaction form. In the B variant, as users would complete particular steps, new ones would be communicated subtly and finally come into full view.

Get Access To See The Test Results

Test 9 Tested on An Anonymous Site Sep 28, 2018

Find Out How It Performed With 27,947 Visitors

Home & Landing Desktop, Mobile
  • Measured by visits to webinar registration form   |   p-val (?)

  • Measured by webinar registrations   |   p-val (?)

Get Access To See The Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.