Pattern #74: Source Personalized Headline

Pattern Author: Brennan Dunn - Co-Founder @

Experimental Pattern

Based on imagination. But just how long until someone tests it? :)

Source Personalized Headline
  1. Personalized Headline Recognition

    Depending on the source of the referred traffic, a clear reference is made to the source wherever visitors came from (ex: Hey This establishes continuity between two separate sites. Ex: this could be between an ad and a landing page, or between one web site and another.

Median Effects



Ex: Any Action / Visit



Ex: Signups, Leads



Ex: Transactions, Upsells






Ex: Return Visits



Ex: Social Shares

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.