Pattern #80: Persitent Filters
Pattern Author: Vinicius Barros Peixoto - SEO & Growth Product Manager at VivaRealBrasil
Defaulted Filters Smart Defaults
Filters are automatically applied from any searches or result adjustments performed on any screens. These user choices are then remembered and re-used across the site as the user continues the search.
New Session Confirmation Recognition
When users leave and come back (starting a new session), they are also recognized as having expressed some filter choices in the past.
New Session Confirmation Choice
At this point, upon return, users are provided a choice if they wish to apply their past filters.
Ex: Any Action / Visit
Ex: Signups, Leads
Ex: Transactions, Upsells
Ex: AOV, LTV
Ex: Return Visits
Ex: Social Shares
For each pattern, we measure three key data points derived from related tests:
REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.
SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process
DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.