Pattern #68: Welcome Discount
Pattern Author: Viljo Vabrit - Managing Director @ ConversionXL Agency
Modal Window Attention Grabs
The pattern launches a small modal window with a discount code.
The modal contains a clearly highlighted discount code to be used on the next purchase.
At the end of the modal is a signup form (promising other deals like these).
Ex: First Action
Ex: Leads, Quotes
Ex: Future Action
Ex: AOV, LTV
Ex: Return Visits
Ex: Social Shares
For each pattern, we measure three key data points derived from related tests:
REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.
SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process
DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.