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Evidence #74: Publish Engaging Polls

Tagged As: Insight

Thanks to Pierre Olivier Martel from for sharing Evidence Test #74. All that was changed in the test was the headline for more clarity and a stronger benefit, resulting in an subtle increase in signups.

What Can We Learn From This Test?

The homepage variation changed the headline from “Ask Questions. Get Answers.” to “Publish Engaging Polls On Facebook”. The result? A possible +4.3% increase to signups (measured with signup starts). Here are some reason why this might have worked:

Comparing To Another Test

If we extend our comparison to another test (Test #75) we could obtain a more complete picture. Test #75 actually changed the same headline from “Ask Questions. Get Answers.” to “Polls For Your Facebook Page & Timeline” with an insignificant negative effect of -1.8%. If we view Test #75 as providing greater clarity (ineffectively), then we could attribute more weight to the stronger benefit explanation behind #74 (that of offering “Engaging Polls”).

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Posted by Jakub Linowski on Mar 21, 2017

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