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Evidence #37: A Possible +8.8% To Sales

Tagged As: Result

Here is Evidence Test 37 which shows a possible increase to sales from the application of Anchoring.

This A/B test was recently ran by ourselves for an online fax service as has found a subtle suggestive effect. This was done by first showing a larger number (500 pages to send or receive) that preceded the price point. Thanks for the amazing team at for onlinefaxes.com for sharing your data.


Posted by Jakub Linowski on Apr 13, 2016

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