Evidence #37: A Possible +8.8% To Sales

Here is Evidence Test 37 which shows a possible increase to sales from the application of Anchoring.

This A/B test was recently ran by ourselves for an online fax service as has found a subtle suggestive effect. This was done by first showing a larger number (500 pages to send or receive) that preceded the price point. Thanks for the amazing team at for onlinefaxes.com for sharing your data.




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