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BetterUI: What Should RightMessage.com Change On Its Homepage For More Signups?

Tagged As: Question

I believe that you have some awesome UI ideas and suggestions for improvement from which we all could learn. So when Brennan Dunn, owner of rightmessage.com (a personalization platform), just tweeted asking for a review of his homepage, I think we have a great opportunity to do an open group review (and upvote the best ideas to the top of course). You in?

Here Is How It Works

The Homepage

Home

The Homepage / With Floating RightAsk Widget

Home With Right Ask

Share Your Ideas For Improving Signups + Vote On Other Ideas

Please share your ideas on how signups can be improved on any of the screen above. Let’s do this …


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Posted by Jakub Linowski on Jul 5, 2018

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abdelhak elguesselisa riteauDerekCafyDeepika Garg Recent comment authors
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Nitesh Sharoff

Move social proof above the fold.

Nitesh Sharoff

Mobile: “Get started” button to be moved to the top of the menu.

Nitesh Sharoff

Mobile: Add section separation to indicate change of content – simple separator with increased spacing or similar.

Kapil Kaisare
Kapil Kaisare

I’d change the text below the main headline to ”Personalized experiences for current and future customers = permanent bursts in leads and revenue”.

In fact, I’d drop the headline as well and just keep the above line.

Danny

How about a quick comparison chart between integration and testimonial ?

Mario Lurig

SHOW don’t TELL. It’s about personalization, but the landing page has 0 personalization built-in. Potentially combined with a mad libs style paragraph to accomplish the effect.

Derek

I agree (and voted). To add, adding imagery with people in them would align with the “personalized” aspect of your brand messaging.

Dana Severson

You’re 100% correct. Did you see the RightAsk widget pop up on your visit? If you answered the question – personalizations start to take place on your next visit or refresh. Also, it’s a different experience if you’re in our funnel anywhere.

Totally valid point though.

Grzh
Grzh

Good point (I’ve voted). There is a way to personalize website even before answering any question: new users are new, You can greet them etc.

Derek

I think the large silhouette image of Tom Morkes for the testimonial is overkill and takes up too much real estate. Probably adding more testimonials (perhaps 3) with a smaller social-style headshot for each would make use of the space better, and tell a better story about the product.

Eric Hinote

Needs a clearer call to action above the fold and as Jakub suggested, a better attention grabbing headline that provides a qualitative statement. Also could use a graphic in top section to create interest and illustrate main message.

Mike Hague
Mike Hague

Secondary call to action buttons are lost due to image colours conflicting and placement. (i would look to reduce colours in all imagery).

Accessibility needs some love… which will help with SEO (alt tags etc).

F shape for reading (EN) maybe have the second paragraph left aligned and image on right for readability

Gilly

I think the message needs to be clearer I mean when I read it the first time I got confused…what is it? Is it another landing page platform, is it an analytics tool or a chat app to understand your audience? Screenshots need better explanation as well…just my 2cent :)

Grzh
Grzh

I would remove the text under the header and put “What RightMessage can do to grow your business?” together with a single form field, for inputing the website address – and sequentially the email address. Thats all whats required to send the video. I would change CTA from “Get a Personalized Demo” to “Get free answers from our expert” or “Get free consultation with our expert”.

Grzh
Grzh

Same testimonial but different customer photo and name… I would fix this..
https://rightmessage.com/pricing
https://rightmessage.com/smart-segmentation

Dana Severson

ah, good catch. Not even sure how that happened. Fixing.

Daniel Reeves

“Permanent burst” is an oxymoron! Probably meant “permanent boost”.

Deepika Garg

White space is good, but I find the first fold too white.

Derek

“White space” is a general term used for breathing space between elements on the page—but in your case you saying you like the actual spacious white being used in the layout/background, correct? And that there might be too much? I would agree if that is what you’re saying. A little delineation between sections using some light grays would be nice (pretty common).

Cafy
Cafy

I Think: – the goal of the site is not clear – the chosen images are not communicative – The different sections of the HP aren’t clear. Maybe if you review the text and you introduce some separator between the sections, also with a comunicative image, you could improve your HP – In the section about the different offers, you could use an image that highlights the most purchased offer by your users, as well as the best one for you too. So you guide your user in their choosen – You can use a widget to display more testimonials… Read more »

elisa riteau
elisa riteau

HP 1. I would align the text “Better understand your visitors” to the left vs to the right which makes the reading difficult. It would work if we read from right to left;) Eye tracking studies show that the eye is more attracted by the left side of the page, therefore, I would put the first text to the left and the image to the right. And then the text underneath to the right and the one underneath to the left, not centered. All the different alignements (left, right and centered) make it hard to the eye. 2. In the… Read more »

abdelhak elguess
abdelhak elguess

Semantic : “Your Website Is About To Get A Lot More Personal”. I would transform this by two aspects :
1) I would transform it as a question, in order to create more engagement.
2) I would try to focus on User benefits…
Like ” what about have your website personalised for each of your user ?”

abdelhak elguess
abdelhak elguess

Semantic 2 : “We’re driven…revenue.” This sentence is very long, and take a strong part of the website… I would make it shorter in order to get the idea, not more.
Like : ” Personalised experience for customers leads to higher revenue”

abdelhak elguess
abdelhak elguess

Visual : Avoid 2 informatyion in the same horizontal line, like : “better understands your visitors and better projects project managementé”. Our brain is confused to chose something to read…then the brain scroll or leave :(

At leaset center the ” Personalised Demo” (you may remove ” Get A” “

abdelhak elguess
abdelhak elguess

Semantic : PPC means nothings…develop the words

abdelhak elguess
abdelhak elguess

Visual : many many colors with some code not cleraly defined. Also try to have the personalised demo always in one place..like center of the screen…in order to understand it quickly…Affordance rule.

abdelhak elguess
abdelhak elguess

Semantic : “Right message….no brainer” , make it shorter : “RightMessage helped me increase my registration page conversion rate by 47%”