GoodUI BLOG - Back To All Posts

Evidence #72: Passive Benefits

Tagged As: Insight

Once again, thanks to Daniel Bridges from findsomeone.co.nz for sharing Evidence Test #72. This follow up test on New Zealand’s dating site contains a number of changes which led to an increase in signups. The key change is the communication of a passive benefit that other people will do the work for you.

What Can We Learn From This Test?

The homepage variation ended with a +20% increase to signup intent (measured with visits to step 2 of the signup process). Here are some reason why it might have worked:


Share this story
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  

Posted by Jakub Linowski on Feb 12, 2017

Leave Your Reply

Be the First to Comment!

avatar
Test The Best Ideas First
Let us make your site more money.