All Latest 615 A/B Tests

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MOST RECENT TESTS

Test #216 on Support.microsoft.co... by Ronny Kohavi Dec 21, 2018 Desktop Home & Landing

Ronny Tested Pattern #2: Icon Labels On Support.microsoft.co...

Microsoft ran an experiment on their Customer Satisfaction Survey at both support.microsoft.com and answers.microsoft.com (Desktop). The treatment contained two icon labels at the opposite sides of the star rating range (ex: Very Dissatisfied and Very Satisfied) - providing it with additional meaning.

Test #215 on Vivareal.com.br by Vinicius Barros Peixoto Dec 21, 2018 Mobile Listing

Vinicius Tested Pattern #92: Already Viewed Label On Vivareal.com.br

The idea of this test was to add a "Viewed" label on a listing page to indicate listings which have already been viewed by users.

Test #214 on Yummly.com by Marcos Ciarrocchi Dec 07, 2018 Mobile Signup

Marcos Tested Pattern #91: Forced Action On Yummly.com

In this experiment, the highly prominent "skip" button was replaced with a less prominent text link. The copy of the skip text link also clarified the consequence of the action - losing out on personalization benefits. More so, the habitual top-right cancel icon was also removed.

Test #213 on Mt.com by Vito Mediavilla Dec 04, 2018 Desktop Mobile Signup

Vito Tested Pattern #85: Benefit Button On Mt.com

In this variation, a longer button label with a clearer benefit was tested against a shorter one.

Test #212 on Mt.com by Vito Mediavilla Dec 04, 2018 Desktop Mobile Product

Vito Tested Pattern #60: Repeated Bottom Call To Action On Mt.com

In this experiment, a call to action was repeated at the bottom of the product page. Additional certification icons were also added for additional reassurance.

Test #211 on Skype App by Ronny Kohavi Nov 20, 2018 Mobile Global

Ronny Tested Pattern #2: Icon Labels

Microsoft Skype ran an experiment for the mobile segment of the Skype application with a treatment having combined icons with corresponding labels. The control only showed icons.

Test #210 on Bomgar.com by Lee Elkins Nov 13, 2018 Desktop Mobile Home & Landing

Lee Tested Pattern #64: Tunnel On Bomgar.com

In this experiment, the header navigation links were removed on a landing page in order to provide more focus to the signup form.

Test #209 on Vivareal.com.br by Vinicius Barros Peixoto Nov 12, 2018 Mobile Listing

Vinicius Tested Pattern #34: Open In A New Tab On Vivareal.com.br

The idea of this experiment was taking advantage of mobile browser behavior. When a link is open in a new tab on mobile browsers, and users hit the back button, the tab closes and users get back exactly where they were before without any new result page load.

Test #208 on Thomasnet.com by Julian Gaviria Nov 02, 2018 Desktop Mobile Listing

Julian Tested Pattern #88: Action Button On Thomasnet.com

In this variation, the button labels were changed from "Profile" to "View Supplier".

Test #207 on Suzuki.be by Karl Gilis Nov 01, 2018 Desktop Product

Karl Tested Pattern #88: Action Button On Suzuki.be

This test ran on the Suzuki Swift landing page. In the B variation, extra links with the following copy ‘Discover the <name of car model>’ were added for each sub product. (in Dutch: ‘Bekijk de…’).

Test #49 on Menufy.com by Aleksandr Elesev Oct 26, 2018 Desktop Mobile Checkout

Aleksandr Tested Pattern #46: Pay Later On Menufy.com

Test #206 on Yummly.com by Kimberly Cheung Oct 25, 2018 Desktop Mobile Signup

Kimberly Tested Pattern #40: Blurred Product Background On Yummly.com

This test ran on the first step of a multiple signup funnel and only changed the background to a blurred image.

Test #205 on Msn.com by Ronny Kohavi Oct 25, 2018 Desktop Home & Landing

Ronny Tested Pattern #36: Fewer Or More Results On Msn.com

In this experiment, the carousel items were increased from 12 to 16.

Test #204 on Kenhub.com by Niels Hapke Oct 11, 2018 Desktop Mobile Global

Niels Tested Pattern #85: Benefit Button On Kenhub.com

In the variation, the "Help" section was reworded to "How to study".

Test #203 on Driving-tests.org by Andrei Zakhareuski Oct 10, 2018 Desktop Global

Andrei Tested Pattern #85: Benefit Button On Driving-tests.org

In the variation, the button label "Upgrade To Premium" was changed to one with a clearer benefit of "Pass The First Time".

Test #202 on Kenhub.com by Niels Hapke Oct 01, 2018 Desktop Mobile Checkout

Niels Tested Pattern #13: Centered Forms & Buttons On Kenhub.com

In this experiment, the form layout was adjusted by shifting the side benefits further down below the form.

Test #9 on by Rick Dawson Sep 28, 2018 Desktop Mobile Home & Landing

Rick Tested Pattern #83: Progressive Fields

Test #201 on by Ben Labay Sep 19, 2018 Desktop Mobile Thank You

Ben Tested Pattern #7: Social Counts

In this test the upsell modal had an added text box with number of people that day who took the offer. The test hypothesis was that social proof will add motivation to take an action and the offer.

Test #200 on Trydesignlab.com by Will Anderson Sep 14, 2018 Desktop Mobile Home & Landing