All Latest 625 A/B Tests

A progress bar was added to the top of a 3 step signup funnel. Impact on completed orders was measured.

In this experiment, the control shows an (X) close option within a signup flow, whereas the variation had it removed. Clicking the close icon would collapse the signup modal and show the product page. Users were still able use the back and forward functionality.

(The test was inversed in order to fit the pattern). Impact on signups was measured.

In this experiment, a more difficult step of a contract cancelation service flow was rearranged toward a later step. In the variation, the easier step (hypothetically) with personal details and address fields was placed as the first step. Whereas the step with contract or account numbers (hypothetically more difficult) were placed as the second step.

In this test 1) a passive hint communicated to users that their data will be saved for 7 days for them to be able to continue their cancellation later and 2) dropped off users were targeted with an email campaign within the first 4 hours after drop off. The reminder email linked users to a shipping page (checkout page) without them requiring to fill out their personal, contract information one more time.