Patterns Blog BetterUI Review Coaching Courses Datastories

Run The Highest Impact A/B Tests First,
With Our Guidance And Weekly Coaching

How many experiments have you run in the past?

The Coaching Program Delivers Improvements To The Following Metrics:

What You'll Get Each Month:

Clarity On What To Test Next

Get An Up-to-date Roadmap With Your & Our Top Ideas

In order to increase your win rate and test the highest impact ideas first, we need to prioritize. Prioritization is a way to bring your and our ideas together. Prioritization is also a way for us to rank our ideas so that we run the best ones first. When we begin working together we’ll identify your key screens. We’ll score each idea based on real test results, customer research and our subjective experience. We'll then use this score to prioritize those ideas that have the greatest chance of success.

  • We’ll identify 5-10 of your key screens and analyze them.
  • We’ll capture 25+ test ideas in the first month and add more once some are tested.
  • We’ll prioritize ideas using past data, customer research & subjective certainty.

Two Quality Test Concepts

With 1 Low Effort Test And 1 High Impact Test

We prioritize to increase your win rate. Once we identify and look at your key screens, we’ll show you how to prioritize your best testing ideas using past data that comes from running 200+ experiments. We'll do it, but we'll also teach it to you. From the weekly mentorship calls, you can expect the following:

  • One smaller low-effort concept with a single key change.
  • One larger-impact test concept with multiple changes.

Guidance On Test Setup & Analysis

With Weekly Calls & Unlimited Email Support

Within the first week or two, our goal is to get you to run your best & highest probability test. We'll do whatever we can to make sure the test is launched. As soon as that's done, we start working on our next tests in order to build testing velocity.

  • Weekly calls for up to 1 hour as needed.
  • We'll give you advice on test setup and metrics.
  • We'll teach you how to stop tests optimally and analyze results.
  • You'll build testing velocity.

Get Coached By These
Experienced CRO Professionals

Hi, I'm Jakub Linowski :)

Running A/B tests since 2013.
Expert in design concepting.

Coached companies including:

  • Health
  • Health
  • Education
  • Health
  • Real Estate
  • and others

Hi, I'm Vlad Malik.

Running A/B tests since 2013.
Expert in site evaluation and rapid test setup.

Coached companies including:

  • Health
  • Automotive
  • Software
  • Finance
  • Real Estate
  • and others
Apply We reply to 100% of applications within a day :)

Actual Results After Our Coaching Include:


Martin Wong learned to avoid hasty decision on thin data

Director or Marketing @ Examine, Toronto, Canada
Starting experience: less than 10 tests
In a fast moving startup environment where the mantra is to fail fast and to move quickly, Jakub and his mentorship process has taught us the value of patience. This patience has allowed our team to make smarter business decisions that have positively affected our internal processes and our bottom line. We are more efficient and more effective as a result of the mentorship. Jakub himself is very methodical, knowledgable, and honest in what he does. The mentorship is highly recommended.

Martin gained the following results:

  • +12% Sales
  • +14% Sales


Daniel Shapiro loved the real-time concepting to clarify ideas

Co-Founder @ Designlab, NY, USA
Starting experience: 5+ tests
Working with GoodUI has added tremendous value to our company. Jakub's knowledge and experience with A/B testing & conversion optimization is impressive, and the data-driven ideas he brings from his past case studies are indispensable. His recommendations have proven to be a low-cost, quick-win avenue for growing our online business. If you're not following the best practices from GoodUI, you're doing it wrong!

Daniel gained the following results:

  • +25% Leads
  • +21% Enrollment


Rob Draaijer liked the increased testing velocity

Chief Product Officer @ 3D Hubs, Amsterdam, Netherlands
Starting experience: 20+ tests
Using the GoodUI Mentorship we were able to run experiments based on proven patterns, resulting in a significantly higher significance rate for experiments. Furthermore Jakub helped us with increasing our testing velocity so we really got the most learnings out of our testing efforts. We are big fans!

Rob gained the following results:

  • +17% Leads
  • +4.1% Leads
  • +14% Leads


Rodrigo Maués learned to prioritize better testing ideas

Senior UX Designer @ VivaReal, São Paulo, Brazil
Starting experience: 5+ tests
Thanks to GoodUI Mentorship our company stepped up a level regarding A/B testing & conversion optimization. Jakub always bring great ideas tailored to your business which are either based on past case studies or fresh new ones. Thanks to his mentorship, I’ve learned about prioritization, how to design better tests and also how to analyze graphs and when to stop a test. I highly recommend his mentorship.

Rodrigo gained the following results:

  • +12% Leads
  • +6.2% Leads
  • +5.2% Leads

The Only Things You'll Need Are:

  • A/B testing tool like VWO or Optimizely
  • A CRO/Growth champion with influence
  • Your own dev team (or we can help)
  • Ready to start a test in the first week

Apply Today For A Public Coaching

3900 per month

Your test results will be published on GoodUI. And you’ll need to test at least 1 pattern each month that we ask for.


We reply to all applications within a day :)

Apply Today For A Private Coaching

4900 per month

Your test results are for your eyes only. And we’ll only be focusing on what’s best for your business.


We reply to all applications within a day :)

Or Apply Today For ALite Coaching

Limited to two 1hr meetings.
Your test results will be published on GoodUI.
Each month, you'll also need to test at least 1 pattern that we ask for.
We'll focus on inspiring you to run and share comparable tests with minimum effort.


FREE if you qualify and are selected

YOU'LL NEED 50k+ unique monthly visitors and prior testing experience

Coaching Gets Results In 2-3 Months,
And You Can Stop At Anytime.