Pattern #44: Auto Focused Form Field
Pattern Author: Marcos Ciarrocchi - Product & Growth Manager @ Yummly
Add: Focus To First Form Field Attention Grabs
A super simple pattern which suggests to set focus automatically to the first form field. This way, the input cursor is blinking and generating attention. On mobile this is also extended by resulting in a keyboard being shown right away.
Ex: Any Action / Visit
Ex: Signups, Leads
Ex: Transactions, Upsells
Ex: AOV, LTV
Ex: Return Visits
Ex: Social Shares
For each pattern, we measure three key data points derived from related tests:
REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.
SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process
DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.