Patterns Are Discovered By People Who Share Their Knowledge

Here are the contributors that have shared the most patterns and a/b test results so far. Thank You! Are you interested in contributing and learning from each other? You can do so by applying for our coaching program:


Product Page A/B Tests With Sales Metrics Conv Rate

607 results
testIDM1 convM1 nameM1 effectM1 measuredbyM2 convM2 nameM2 effectM2 measuredby
4272.8progression6visits to shopping cart70.1sales2.6post-purchase page visits
1223.8leads32.3completed lead form
121
1415.3leads13.1form submits
5910.5leads12.4
4854.6progression17.2customization starts23.5sales6visits to thank you page
4769.2progression0.2visits to checkout71.6sales-4.2visits to a thank you page
8337.6progression5.2starting the signup funnel13.8sales0.3visits to thank you page (3 more steps)
8938.9progression-4.2visits to next step14.1sales-5visits to post payment thank you page
11956.4progression1.3visits to any property page17.0leads6.8successful lead form submissions
12065.1progression0.8visits to any property page21.6leads-0.5successful lead form submission
11613.9progression14.9visits to next page8.1leads22.9form completion on next screen
11883.9progression-0.9any course page visits5.2leads3.1successful form submissions
11731.3progression6.6visits to next step of checkout10.2sales17.4visits to a thank you page
12525.6leads0.6succesful lead form submissions
855.6leads-13.6lead form submits
11216.2progression20.5visits to next screen13.9leads17visits to thank you page
3636.7progression20.1sale process starts2.9sales12.1visits to post payment thank you
636.6progression23.4visits to checkout
9324.1progression17.3visits to any nutrition article page0.2sales30.2visits to post-purchase thank you
1034.0signups-trials12.5actual signups
1003.1leads5.2form submits
10966.0leads1.3placed quotes
2511.2signups-trials46.1visits to post-signup
2748.2progression13.2start of the process15.0sales31.5visits to thank you page
12631.6signups-trials6.6successful form submissions
3414.0signups-trials-14.5visits to post-signup
1274.7progression0.8visit to next confirmation step3.8leads-0.4final quote submissions
352.4sales10.4visits to thank you page
28.3sales3.3visits to post-thank you page
211.5progression21.2visits to first step of signup process1.4signups-trials19.4visits to successful signups
12810.9leads0.1successful form submissions
8835.7progression8.8checkout page visits
129
6633.2sales5.5visits to post-payment
9114.3progression3.5quote process starts11.1leads3.9successful quote orders placed
389.2progression45.8form fill starts4.3leads32.5form submits
6551.0leads-4.7form submits
1154.7leads-7.5course lead form submissions
7021.7sales-3.9any plan purchases
13017.7sales-2.3total purchases of any plan
13131.7progression64.3visits to signup form19.1signups-trials6.8successful registrations
13211.8progression44.9clicks on CTA to form4.9leads43.1lead form submissions
11487.8progression3.8course page visits4.8leads5.1form submits on next screen
11313.2leads1.6form submits on property screen
2838.9leads7.6form submits
133
13421.1progression10visits to pricing page3.7sales9.6premium sales
13560.3progression2.6visits on any course listing pages5.3leads10lead form submits
136
558.2progression7.6visits to trial page
9429.2signups-trials6.2successful form submits
1107.6signups-trials25.1form submits
10710.4progression67.7checkout page visits3.0sales-18.4total sales
13725.5progression1.9visits to billing screen14.8sales21.5visits to thank you page
13828.0progression-12.6visits to billing screen18.0sales4visits to thank you page
1113.6leads12.6form submits
8422.8progression-0.6starting the signup funnel13.9sales-0.7visits to thank you page (3 more steps)
541.0leads3.1clicks on buttons
10610.1progression3.2checkout page visits2.6sales13.5total sales
874.9leads-5form submits
7916.0sales3.3with total adds to cart
13933.2progression-31.4any product page visit8.9progression86.4checkout visits (clicks "Purchase")
1404.9leads9.9form submits
1414.6leads81form submits
927.1progression9.5signup page visits3.6signups-trials10.3completed signups
7465.4progression2.7signup starts39.9signups-trials4.3signups and poll creation
3712.8progression2.7starting the signup funnel3.7sales8.4visits to thank you page (3 more steps)
1422.5progression0.1adds to cart
2310.5signups-trials-11.7visits to post-signup
14365.8progression-0.2property page visits22.2leads6.9lead form submits (property screen)
1442.8sales0.8thank you page visits
14572.0sales2.4completed sales
1462.9progression205.1focus on form field1.3leads255.8form submits
14756.7progression0.1offers started18.8sales4.3sales from offers & direct buys
1011.2progression238.4visits to lead form page0.7leads52.5lead form submissions
1026.1leads2.3form submits
14818.2signups-trials2.3successful signups
9736.8progression4.2company page visits8.6leads16.9orders placed
9026.2leads11.8successful form submits
10816.4leads-9.9successful form submits
9531.0leads-2.2successful form submits
1490.2signups-trials27.2form submits on next page
761.9signups-trials181.2successful email signups
6039.9progression0.8policy selection start39.5signups-trials-0.4visits to quote screen
1541.8progression3.3policy selection start41.4leads2.2visits to quote screen
5827.7leads-21.6visits to post-signup
1503.2sales-3.1
15144.3progression2.1next page visits19.9sales-7.5thank you page visits
1520.7progression2.8offers started0.6sales-6.6sales from offers & direct buys
1534.5signups-trials21.3
1119.6signups-trials-6form submits
3237.7signups-trials-1.6form submits
1540.3signups-trials7.6form submits on next page
15510.6progression15.5any form fill start1.9leads54.3form submits
15613.2progression3.4lead form visits3.8leads-1.3form submits on next page
9620.6progression12.1visits to Browse service listing5.9leads7orders placed
15721.4progression10.1adds to cart15.3sales9.5visits to thank you page
15869.7sales-1thank you page visits
15955.8sales0.4visits to thank you page
123.5sales9.7visits to thank you page
5189.0sales0.1visits to thank you page
1608.5progression-7.9checkout visits2.2sales-18.7bundle and individual purchases
16134.6progression2visits to any listed nutrition articles1.7signups-trials2.2email course signups at bottom of article page
538.4progression2.8adds to cart1.0sales7.9visits to thank you page
432.7sales4.9visits to thank you page
1620.8signups-trials202.1mailing list signups3.3sales3.8thank you page visits
163
16412.5progression9.7product page visits (Supplement Goals Reference)2.1sales13.4product purchases (Supplement Goals Reference)
16513.4progression37.7visits to next step11.4signups-trials37.8step 3 visits
1664.4signups-trials-24.8account signups0.6sales24.7visits to post purchase page
167
16882.5progression-3any course page visits4.2leads34.7course enrollments
1697.0progression23.7initiated leads with quote form1.6leads30.6form submits
1704.4progression71.2visits to any 3 search links0.3sales26.1adds to cart
17147.6leads-12.8for submits
1727.4leads3.9course enrollments (form submits)
1733.3signups-trials3.8succesful signups0.9engagement6successful code integrations
17423.1sales-13.3thank you page visit
1750.1progression338.2signup page visits0.0leads232.8form submits
641.2progression93.9visits to any of the 5 nav links2.4signups-trials8.8successful newsletter signups
467.0progression83.5clicks on any 3 calls to action
13.4leads19.8visits to final thank you page
17673.8progression-1.5adds to cart / purchase starts64.4sales-2.2actual purchases
7770.9leads3.9form submits
177
1781.0sales13.6visits to post payment page
5714.3sales-8.4visits to thank you page
1797.7signups-trials36form submits
1805.2sales13.8completed sales
1814.4signups-trials-10.4signup funnel registrations
18267.1engagement0.5recipe page opens
18360.6progression-2.1visits to course pages2.3signups-trials28.8visits enrollment form
1846.7progression29.3visits to next step3.6signups-trials25.2step 2 visits
18533.2progression30.9visits to quote page6.5leads49.7successful quote submissions
18626.7progression9.9visits to product pages5.9sales5.3product orders
18724.0progression24.8clicks on enroll5.3sales16.1successful enrollments
18812.2progression6.3visits to Get Listed page
8252.4progression0.4visting next step (Step 1)36.9signups-trials0.8adding of a question (Step 2)
18910.0signups-trials-9.5successful signups
162.4progression5.7clicks on button
172.4progression12.9clicks on button
19021.3progression4.9clicks on menu5.7sales3.8sales
19121.3progression-0.8clicks on menu5.7sales0.2sales
181.0progression19.5clicks on button
1923.7progression7.6adds to cart0.7sales33thank you page visits
1939.9signups-trials-2.9post signups page visits
1942.3signups-trials18.2form completions
6942.5signups-trials6.3any form submits
805.7leads17.3clicks on call button8.5leads9.6total leads
19574.5progression-5.6clicks on a card and visits recipe11.1signups-trials-7.9full registrations
19616.6leads3.9lead form submits on property page
1976.1sales4.1orders placed
19853.5signups-trials-8.1complete signups
199
2008.4leads-5.3completed signups1.2sales-4.6course enrolments (paid)
2019.0sales11.2total upsells
915.5progression-4.1visits to webinar registration form6.0leads-0.8webinar registrations
20267.8sales-5.9successful sales
2033.3progression21.7visits to premium landing page0.1sales26.5actual sales
611.5progression-8.3visits to signup screen
2040.1progression361.5clicks on "help" link0.3sales16.6subscriptions started
205
20643.7progression2.5clicks on any element7.9signups-trials3completed registrations
4988.8sales1.1thank you page visits
207
20818.3progression7.4visits to company profile0.9leads30.1company RFI contacts
20911.6leads2.2lead form submissions
2101.9signups-trials14.3form completion
211
21227.5progression5.9lead form visits2.5leads3.5form submits on next page
2139.1progression-19.8lead form visits3.9leads-16.9form submits
214
21517.4leads1.1leads captured
216
2170.4engagement70.6visits to registration form
2185.5signups-trials12.5successful signups
21929.7engagement6.9lead generation starts (clicks on button)14.6leads9.3successful form completions
22054.8leads6.4successful applications
221
22223.5progression3next step visits (form step 2)14.1leads-0.3successful registration (from step 2)
22351.0leads-12.3total leads (free and paid)
22440.1progression-4.1total searches completed
22513.8progression8.6adds to cart7.0sales7.9total orders completed
226
22715.2leads0total leads
2289.1sales-11.4total orders
2298.8sales1.7total sales
23046.0engagement-10.7clicks on list items (patterns)
23120.5progression29.2form submit to next step (validation)17.8leads25.3total form leads
23213.8sales-3total sales
23347.2sales17.2visits to final thank you page
23430.4leads-1.9job applications submitted
23512.3leads1.1form completions on next screen
2368.7signups-trials34.3successful registrations
2371.1sales6.9adds to cart
238
23922.6progression15.8moved to the next step
2401.6engagement5.1clicks on View Catalog button
24119.7signups-trials-0.6successful registrations
2428.4signups-trials2.4successful signups
2438.4progression-1.1visits to pricing page
24430.1progression10.1form fill starts18.8leads5successful registrations
24521.3signups-trials1.5successful registrations
2460.6progression110total clicks on "Network" or "Find Supplier" links
2470.2engagement-63visits to signup landing page0.1signups-trials-75.1visits to signup landing page
3929.3signups-trials3.9visits to post signup
24812.8sales3.8total contract cancellations
249
25043.3signups-trials1.9successful form submits
25110.2engagement-27.8total clicks on any "yes" options4.6signups-trials-14.4successful email signups
2527.2engagement-1.3clicks on any inline link
25346.7sales-1any successful cancellation transactions
4051.6progression10.4order starts27.8sales2.5successful orders
25443.5sales-6.3any successful cancellation transactions
25527.9signups-trials-0.9successful registrations
2568.8signups-trials-2.9successful registrations
25737.6signups-trials1.3successful registrations
25827.9signups-trials0.6successful registrations
25937.6signups-trials2successful registrations
260
261
10548.6signups-trials-4.5successful signups
26235.8progression0.3visits to company profile pages0.5leads8.5successful contact requests (Contact Supplier)
2634.5signups-trials5.9successful signups
26424.9progression13.2visits to pricing page3.8sales12.6successful premium subscriptions
2652.3sales48.5Unlimited #2 Plan Sales9.9sales7.4total sales
2669.2progression1.8adds to cart7.5sales0.7completed purchases
26735.5progression21visits forward or backwards2.7sales25.3checkouts
26828.0progression-1.2visits to detail page10.3sales0.8starts subscription flow
26971.6progression5total searches (from any 6 categories)4.9signups-trials-3.8registrations from detail pages
2708.0progression37.5plan page visits2.2sales10.2cart page visits
27140.6signups-trials9.3total free signups
2728.4sales-19.4total checkouts
2739.2signups-trials1.514 day trial starts (delayed payment)
27480.9sales0.8completed transactions
2754.8sales12.2total sales
2761.3signups-trials-2.4total signups
2774.2sales43.6total sales
27854.9progression8.9progressions to checkout41.6sales3.7completed sales
2791.6progression48.7visiting any course landing page0.1sales50.6starting any course checkout
28041.8progression0.9progress to next payment screen17.5sales0.1contract cancellations
28164.4progression-0.6clicks on view detail links7.4sales4.5subscription flow starts
28234.5progression-2.3visits to company profiles1.7progression5.7starts registration
2836.8sales6.9subscription starts
28434.3progression-0.3company listing views0.4leads9.6company contact (RFI)
2858.7progression16.2adds to cart4.8sales19.8completed transactions
28616.2progression4.9final payment button clicks14.3sales3.2successful cancellations
2873.5progression11purchase funnel starts (any plans)1.4sales13.6successful purchases
28843.6progression2.7registration page visits16.8signups-trials-0.3successful registrations
2894.8sales26total sales
2904.6sales20.6total purchases
29114.6signups-trials2.9successful trial account starts
29233.0progression2application process starts0.9sales4.8premium membership completions
29324.3progression-7.2application process starts0.5sales2.3premium membership completions
2940.9progression16.5clicks on any purchase button
2950.1signups-trials1335successful registrations2.1engagement-18.9viewing company detail pages
2966.3progression13.6signup starts0.2sales11.2completed (paid) signups
2974.6progression15visits to enrollment page3.0sales18.4completing a transaction
2988.1leads3successful lead contacts
29930.9progression2.3subscribe flow entrances0.9sales11.7successful new membership transactions
30037.4progression11.4successful form submission
30115.5leads4.4successful lead form submits
30215.0sales-3.3completed paid cancellations
30324.7engagement0views of company pages0.2leads1.9company requests for information
30428.6progression3.4application starts16.4signups-trials2.8email submits to create an account
618.6sales9.4successful transactions
30514.0progression4.5visits to a company cancellation page7.0sales11.1completed cancellations
30635.1progression2.9plan selections10.0sales6.4completed checkouts (post-payment)
3078.4progression-22.1clicks on the secondary button
3083.2progression15signup trial starts0.9signups-trials1.4completed signups
30914.2progression-1.5visits to the Email form step
31012.7progression-26visits to a detail page0.4sales1.6membership sales
3113.5progression42.4clicks on tiles1.6sales9completed premium account checkouts
31210.0progression29.4adds to cart6.5sales43.1checkout visits
3139.7leads18.4total leads for any program/course
3149.6leads0.5filling out any lead form
31557.4signups-trials0.3completed registrations5.0sales4.4completed membership purchases
3169.5signups-trials-1.7signup form completions
31736.0sales8.3successful payments
3180.3progression13.8visits to signup page0.1signups-trials10.1newsletter signups
3195.2sales-4.6any completed checkouts449.0revenue-8.5total revenue
996.1leads4.6form submits
32088.4sales1.1completed purchases
32114.5progression22.9"Rate Elevate" click (Google Play)
3220.2progression54.5clicks on the save button0.9signups-trials0.5registrations
32353.5signups-trials6.6email signups4.8sales13.5completed checkouts further in the funnel
3247.1sales-3.6total sales0.0revenue-0.97total revenue
32522.1progression4.8adds to cart9.6sales16.9total sales
3260.8progression8.2clicks on "Next Story" button
32751.8progression-1.2next step visits37.6signups-trials-1.1registrations (on next screen)
989.7leads4.1placed quotes
103.1leads3.9complete signups
3281.1progression10.7started signups0.9signups-trials15.5completed signups
32926.9progression-0.1adds to cart7.4sales3.3total sales
33012.6progression12.7clicks on "Apply Here"8.9signups-trials7.3email registrations
33117.6progression0.5adds to cart12.5sales2.2total sales
33217.6progression0.7adds to cart12.5sales0.3total sales
3332.2leads36.4form completions
3341.4progression17.4clicks on any of the 3 nav links
33546.8progression2.8visits to product pages8.2sales5.1completed purchases
33640.4progression-4.1visits to detail pages21.5progression8.4application starts
33740.4progression-13.2visits to detail pages21.5progression17.3application starts
3382.3signups-trials5.4trial starts
3394.7leads13.1form submits
34088.4sales0.2completed checkouts
3416.6signups-trials-1.3form completions
3423.4signups-trials114.5account registrations2.8engagement-10.3posting a job
864.8leads1form submits
34347.1progression5.8adds to cart13.3sales5.2completed sales
34424.6sales-1.7completed sales
34552.9progression10.4form interactions23.8leads1.5form submissions on last step
34622.9progression2.2registration flow entrances2.2sales3.1membership checkouts
1049.1leads7.9placed quotes
34710.8progression0.4adds to cart9.4sales0.2total sales
3480.2progression95.1visits to Get Quote form
3499.8progression1.8subscription starts0.5sales9.9completed membership sales
3500.1leads-8.4total quote leads submitted
3514.9progression8.8visits to signup1.4signups-trials21.4actual signups
35229.1leads-27.4completed form submits
35338.5progression-0.2subscribe flow starts18.1signups-trials-1free trials started
3543.1sales19.9total sales
35555.7progression3.1visits any product or variety page12.3progression7.2adds to cart
3562.5sales0.7completed sales
3576.3progression22.2signup page visits3.7signups-trials5.3total signups
3584.1progression16.6initiated searches1.0sales9.8transactions
35943.3progression2.3adds to cart8.9sales3.7unique sales
36013.8progression7.1adds to cart11.0sales4.2completed sales
3610.6sales24.4completed transactions
36210.9leads1.8any lead-gen form submits
36319.7progression4.1adds to cart13.4sales5.5completed sales
36431.5progression5adds to cart8.9sales1.5completed sales
3651.8sales0.6completed sales
36620.6sales3.7completed sales
36721.4progression1.9any plan selections4.0sales9.9any plan purchase
3684.4sales1.6completed sales
36922.2leads26.8completed form
3702.3progression3.6clicks on video thumbnail
37120.8progression-2.1cart visits (after clicking Buy Now)20.0sales-4.3completed transactions
3720.6progression4.4adds to cart0.1sales44.1completed sales
37345.8progression12.6listing clicks29.7sales-1.2membership starts
3746.7leads9.8completed form
37545.8progression21.8listing clicks29.7sales0.5membership starts
37652.7progression-1.5adds to cart8.4sales-1.1completed transactions
37778.7progression1.9visits checkout76.4sales-0.2completed transactions
37810.0progression9.4adds to cart5.2sales11.5completed sales
3794.3sales76.8annual plan purchases40.0sales-1.5any plan purchases
38022.2leads19.6completed form
38115.7progression47.9clicks on button3.5leads-6.3new inquiry form completions
38251.5progression-0.2adds to cart9.6sales2.8completed sales
38353.2sales1.4completed sales
3844.4sales7sales
38516.4sales-0.3total sales
3862.9sales144.1annual plan purchases14.0sales4.4any plan purchases
38765.2progression2.6visits to product pages8.9sales4.4completed sales
38812.4progression51.1adds to cart9.3sales-0.8completed sales
38917.3sales3.3completed sales
39051.8sales0.1completed transactions
3919.9progression56.7save button clicks17.2signups-trials7.6trial account creations
39211.0progression-2.7adds to cart6.8sales0.2completed transactions
39359.4sales-1.6completed transactions
52.1progression32.6adds to cart1.2sales33.7completed sales
42.3leads72.9form completions
3940.7progression-45.5clicks on any plan0.5sales-23.9total sales of any plan
39511.8progression0.9adds to cart7.7sales-6.2completed sales
12334.8engagement8.6application downloads
3960.0signups-trials9.32completed registrations0.0revenue8.3average revenue per user
3976.7sales6.1completed transactions0.0revenue7.2Revenue Per User
39869.2progression-2.2visits to checkout71.6sales-0.3completed sales
39953.9sales4.8completed sales60.8progression5.2visits next step
782.8sales2.8completed sales
40069.2progression2visits to checkout71.6sales-0.2completed sales
4013.8signups-trials-5.9any signups
4026.2sales1.6total transactions
40385.7sales1.9completed transactions
4047.6leads16.2form completions
4053.0sales40.4annual plan purchases15.7sales-1.8any plan purchases
4060.8sales22.6any product transaction
4076.0sales3.6completed transactions
40813.2progression7.7adds to cart9.4sales9.3completed sales
40910.5leads26.4completed forms
4109.2progression16.1visits to detailed product page1.0sales16.8course enrollments
4114.7progression3.1adds to cart1.7sales3.5completed sales
41237.2sales-1.7successful cancellations
41368.0progression0.2visits to checkout57.8sales3.9completed sales
41416.1sales0.1successful cancellations
4156.4signups-trials22completed trial starts
4169.4leads-6.2form completions5.7sales-12.3enrollments
41725.5signups-trials9.9newsletter subscriptions
4181.3sales17.1completed sales
41914.3progression2.4adds to cart12.2sales1.6completed sales
4201.5signups-trials4.6program applications11.5leads5.5syllabus or webinars signups
4210.5sales2.5completed transactions
42218.9progression5.5next step visits7.0sales0.3completed transactions
42317.5leads-1.8form completions
4245.9sales18.2completed transactions
42515.8progression6.2adds to cart12.6sales10.5completed sales
4260.5leads35.3completed form
42725.8progression-3.6step 2 visits10.1sales-0.2enrollments
42815.7sales1.8completed transactions
42947.3sales2.5completed transactions
43016.4progression-0.2adds to cart22.6sales1completed transactions
43140.8sales2completed purchases
4327.0sales3.2completed sales
4337.1leads5.8form submissions
43419.3signups-trials-1total trials8.0signups-trials18.6annual trials
43516.0sales-1.9completed purchases
43613.9leads4.9completed signup forms4.5sales9.7course enrollments
43710.7leads2.3total phone and form leads
4381.7leads31.4total leads
4397.2leads67.4total leads4.6sales30.9completed enrollments
44043.8signups-trials7.1account creations6.8sales5.1completed purchases
44113.0sales-5.7completed transactions
44247.4progression-0.6step 2 completions16.0sales-1.3completed purchases
44347.4progression-0.2step 2 completions16.0sales-0.5completed purchases
4444.4sales-0.2completed transactions
4450.6leads-4.2completed lead forms
4469.6progression4.1adds to cart6.9sales2.9completed sales
44725.2progression6.1any 3 lead button clicks9.9leads1.7completed interactions
44815.5leads0.4lead form submits
4498.2sales-2completed transactions
45036.1sales0.5completed transactions
4511.0progression4adds to cart0.2sales22.1completed transactions
45241.9sales-0.4completed purchases
45357.5progression-2.4to checkout page51.2sales-1.7completed purchases
45426.2sales-6.8completed transactions
4557.2leads-8.7total leads
45611.9sales3.4completed purchases
45757.1sales4.9completed purchases
45838.3progression-5.2visits to step 313.9sales-5.5completed purchases
45914.2sales1.3completed sales
4600.5progression21.1clicks on join button6.7signups-trials1.1account creations
4617.9sales3.7completed transactions
46210.9progression1.4adds to cart7.8sales4.1completed sales
46338.0sales3.9completed transactions
46420.8progression-4.2next step visits4.2leads-17.3all steps completed
465
46615.6sales0.2completed purchases
4676.8progression7.5adds to cart4.9sales10completed purchases
4682.4progression14.2clicks to book a demo
46910.3leads8.1form completions
4705.7sales7.1product purchases
47116.9progression-4.2initial form focus9.0leads-11.4form submissions
47216.9progression-3.9initial form focus9.0leads-15.3form submissions
47358.9progression-0.3viewed products18.3progression-1.6adds to cart
4747.7progression-7.7signup page visits4.0signups-trials-9.7completed signups
4754.2sales12completed sales
4763.5sales2.6completed transactions
4777.4sales3.7completed orders
4782.3sales6.1completed purchases
47915.4sales-2.2completed purchases
48015.4sales0.5completed purchases
48134.2progression-2.9next step visits31.0sales-2.7completed purchases
48263.7progression-0.7visits to checkout60.8sales-0.5completed sales
48389.6sales0.4completed sales
4849.2sales4completed purchases
4858.5sales2.6completed purchases
4866.5sales0.1completed transactions
48717.2signups-trials1.2total trials started7.0signups-trials7annual trials started
48853.1progression8.2adds to cart1.1sales4.7completed orders
48912.9progression-4adds to cart9.6sales-2.2completed sales
49068.7progression1.6checkout visits67.8sales5total purchases
49138.3signups-trials1.8account creations5.5sales2.4completed purchases
49278.5signups-trials-0.2completed questionnaires5.7sales-9completed purchases
49331.3progression9.7adds to cart
494647.2progression-0.2adds to cart18.4sales-1.9completed purchases
49524.1progression6.7next step visits (post shipping)12.8sales8.8product purchases
4968.4sales6.4completed transactions
4979.7progression0.6adds to cart1.2sales3.2completed orders
49814.3progression-6.6adds to cart10.5sales-7.2completed sales
49950.0progression1checklist starts9.4progression3.7checklist completion
50018.4progression-1.1adds to cart1.7sales-7.2completed orders
50143.6sales-0.5orders placed
50214.9progression5.9adds to cart7.4sales11.7completed transactions
50312.5progression-18.7adds to cart9.7sales-10.8completed orders
50440.0sales-8completed orders
5058.3sales33.9transactions (7 days later)
5069.3progression-2.7adds to cart6.4sales-6.7completed orders
50724.7progression7.6adds to cart10.0sales4.9completed orders
50837.9progression-12.8clicks on adds to cart0.6sales3.2completed orders
5096.5progression-5.1adds to cart0.9sales-10.4completed orders
5104.3sales9.7completed purchases
511221.2progression-0.7total adds to cart5.5sales0.5completed sales
51225.6progression-0.3adds to cart
5136.1progression-1.8adds to cart (once)2.5sales-7.9completed orders
51451.5progression3.5Clicks on job role27.2progression0.3adds to cart (subscribe start)
51520.0progression10.2checkouts17.7sales12.4completed transactions
5161.8sales-1.2completed sales
51714.1sales-0.2completed purchases
51863.6progression1.5visits checkout57.3sales2.7completed purchases
5193.8sales36.2Chosen Upsell (Security)0.4sales-10.4Chosen Upsell (Express)
5200.0progression8.69visits to checkout0.0sales-3.99completed transactions
52130.9sales6.1completed checkout
5222.7sales7.1completed purchases
5238.8sales3.9completed sales
5241.1sales-1.8completed sales
5258.3progression-1.9adds to cart0.8sales48.16 Month Plans
52640.7progression10.6completed searches0.8sales6completed purchases
5277.4progression2.6adds to cart4.1sales12.1completed transactions
5281.8sales-10.6completed purchases
5293.9progression7.7add to cart0.2sales10.8completed purchases
5301.4signups-trials1.5all signups0.8signups-trials12.3annual plan signups
53115.2sales1.1completed orders
53253.1progression-0.1product page visits10.2progression2.6product added to cart
53322.1progression-1.1visits any product page4.0sales-3.2completed sales
5344.8progression21.8successful logins1.9sales-8.9completed purchases
5352.8sales-2.7completed orders
53643.9sales0.4completed sales
5372.5sales6.1completed purchases
53844.2progression1.9clicks on checkbox40.8sales1completed purchases
5396.8sales-1.8completed purchases
54047.7progression-2.6visited product9.4progression-4.3adds to cart
54122.3progression1.3Interaction with any filters6.6sales1.3completed sales
5428.4leads-2.1form completions
5438.6progression-3.9adds to cart4.7sales-7.5completed purchases
5442.8sales2.3completed purchases
54534.2progression19.3cart additions2.1sales-13.6completed sales
5466.5sales-17.6completed order15.4signups-trials-2.7completed form
54717.0sales2.6paid signups
5485.6sales-2sales
549161.0progression1.9total product views0.7sales7completed sales
55022.9progression-1.7application of filters1.3sales-0.3completed purchases
55144.3progression2.9visits to next availability step
55240.6progression1.3visit next step1.2progression-2.3added details
55340.3sales7.4completed transactions0.0revenue-7.18AOV
5541.0sales2.5completed transactions
5550.8sales0.4completed transactions
55639.4progression4.1adds to cart
5570.7sales2completed transactions
5580.4sales-3.9completed transactions
55925.7progression-27.3interaction with filters47.3progression-1.3visited product detail page
56054.3signups-trials-12.7completed form
56117.2sales0.4completed all form steps
56262.8progression4checkout visits57.0sales7.7completed sales
56316.1progression-1.3form fill starts8.9leads6completed form
5644.3progression5.2clicks on CTA button3.0signups-trials8.4signup start
5651.7progression20.8interaction with form0.9leads88.3form submitted
56634.2progression18.3cart additions2.1sales-7.7completed sales
5672.4sales-1.8sales (returning users)0.5sales5.4sales (new users)
5688.6progression3.5add to cart5.4sales2.2completed sales
56917.2sales1.5completed orders
57017.3sales3completed transactions
57111.2progression0.3adds to cart8.2sales2.5completed transactions
57262.7progression19.1clicks on button
57363.2progression19.5checkout visits42.8sales4.9completed sales
57440.2progression3.2adds to cart3.7sales0.3completed orders
5757.9progression3.5Added to cart (from PDP)1.5leads14.9lead funnel completed
5766.4progression3.7Added to cart (from PDP)1.5leads8.9lead funnel completed
57717.7progression4.6adds to cart13.7sales5completed orders
57813.9progression-7.4adds to cart9.3sales-13.7completed orders
5796.1progression7.7adds to cart1.0sales8.2completed orders
58051.1signups-trials1.9signup completed (prod added)
58115.9progression0.6adds to cart7.2sales1.5completed sales
58264.4progression2.4adds to cart1.3sales-1.7completed sales
5834.1progression21.7apply button clicks27.8progression0.8application process starts
58415.4sales-1completed orders
58543.8progression53.7any filter usage5.0progression3adds to cart
58611.4progression13.7adds to cart6.0sales21.3completed sales
58716.0progression-0.8adds to cart7.1sales1.3completed sales
58847.7sales7.1completed orders
5898.4progression2.3adds to cart6.5sales1completed sales
59071.7progression1.7adds to cart1.6sales-0.5completed sales
5913.9progression0.4adds to cart1.1sales2completed purchases
5926.7progression0.3adds to cart1.7sales-0.3completed sales
5935.2progression2.7adds to cart1.9sales1.4completed sales
59413.0progression0.3adds to cart4.3sales0.3completed sales
5957.2progression0.9adds to cart4.4sales-0.5completed sales
5966.3progression3.3adds to cart0.9sales12.6completed orders
5973.0sales4completed orders
59829.6progression2.5checkout visits27.4sales-3completed sales
59912.6progression20.6clicks on next step button2.8leads20.4completed later steps
60068.7progression-0.9checkout visits62.6sales-2completed sales
60136.9progression-3.4adds to cart1.0sales-1.5completed sales
60213.5progression7.8PDP viewed8.8progression7.8adds to cart
6032.6sales7.2completed orders
60454.1progression1.8adds to cart11.5sales2.8completed orders
6057.7progression1.2adds to cart4.93.2
60634.5progression6.9adds to cart0.9sales2.1completed orders
60727.1progression10application starts14.8signups-trials5.6account creation
60855.7progression-1.6to next step4.0signups-trials0.8trials started
60927.4progression0.9adds to cart4.0sales-1.2completed orders
6100.0progressionexpanding the tooltip5.1sales0.7completed sales
61146.5progression0.3visits to product detail9.0progression-6.7adds to cart
61245.6progression0visits checkout41.6sales0.4completed purchases
6132.4sales2.1completed sales (unique)
61449.5progression5.8adds to cart5.8sales2.3completed sales
61526.5sales0.2completed sales
61629.8progression0.2adds to cart3.9sales1.6orders placed
61724.1sales0.6completed orders
61816.8sales4.5completed orders
61954.2sales-2.1total sales0.0revenue-0.64total revenue
62022.0progression1.5adds to cart8.6sales4.8completed sales
6210.7sales9.3completed orders
62244.5sales-0.8completed orders
6237.1progression-3.2adds to cart4.3sales-5.3completed sales
62416.1sales-3.9completed sales
6257.7progression1.9adds to cart3.8progression-1.6entering checkout
62662.1progression8.4Measured by any filter usage3.7progression43.5adds to cart
62751.0progression0.8adds to cart42.5progression-0.1visits checkout
62846.2sales-1.9completed sales
62959.7sales3.9completed sales
63011.9progression-1.8adds to cart0.5sales8.4orders with upsell
63164.5progression1.7to checkout42.6sales-2.1completed sales
63229.5sales-2.6completed orders
6330.7progression0offers started0.6sales-4.8completed transactions
63442.4sales0.1completed transactions
63545.4sales1.6completed transactions


A/B Tests With Sales Metrics Conv Rate
0.1,
0.1,
0.1,
0.1,
0.2,
0.2,
0.2,
0.2,
0.3,
0.3,
0.3,
0.4,
0.4,
0.4,
0.5,
0.5,
0.5,
0.5,
0.5,
0.5,
0.5,
0.6,
0.6,
0.6,
0.6,
0.6,
0.6,
0.7,
0.7,
0.7,
0.7,
0.8,
0.8,
0.8,
0.8,
0.9,
0.9,
0.9,
0.9,
0.9,
0.9,
0.9,
1.0,
1.0,
1.0,
1.0,
1.0,
1.0,
1.0,
1.1,
1.1,
1.1,
1.2,
1.2,
1.2,
1.2,
1.3,
1.3,
1.3,
1.3,
1.4,
1.6,
1.6,
1.7,
1.7,
1.7,
1.8,
1.8,
1.8,
1.9,
1.9,
2.1,
2.2,
2.2,
2.2,
2.2,
2.2,
2.3,
2.4,
2.4,
2.5,
2.5,
2.5,
2.6,
2.6,
2.7,
2.7,
2.7,
2.8,
2.8,
2.8,
2.8,
2.9,
2.9,
3.0,
3.0,
3.0,
3.2,
3.3,
3.5,
3.5,
3.7,
3.7,
3.7,
3.8,
3.9,
3.9,
4.0,
4.0,
4.0,
4.1,
4.2,
4.3,
4.3,
4.3,
4.4,
4.4,
4.4,
4.4,
4.5,
4.6,
4.6,
4.7,
4.8,
4.8,
4.9,
5.0,
5.1,
5.2,
5.2,
5.2,
5.3,
5.4,
5.5,
5.5,
5.6,
5.7,
5.7,
5.7,
5.7,
5.7,
5.8,
5.9,
5.9,
6.0,
6.0,
6.1,
6.2,
6.4,
6.5,
6.5,
6.5,
6.6,
6.8,
6.8,
6.8,
6.8,
6.9,
7.0,
7.0,
7.0,
7.0,
7.0,
7.1,
7.2,
7.4,
7.4,
7.4,
7.4,
7.5,
7.6,
7.7,
7.8,
7.9,
8.2,
8.2,
8.2,
8.3,
8.3,
8.4,
8.4,
8.5,
8.6,
8.6,
8.8,
8.8,
8.9,
8.9,
8.9,
9.0,
9.1,
9.2,
9.3,
9.3,
9.4,
9.4,
9.6,
9.6,
9.6,
9.7,
9.9,
10.0,
10.0,
10.1,
10.2,
10.3,
10.5,
11.0,
11.1,
11.5,
11.9,
12.2,
12.5,
12.5,
12.6,
12.8,
12.8,
13.0,
13.3,
13.4,
13.7,
13.8,
13.8,
13.9,
13.9,
14.0,
14.1,
14.1,
14.2,
14.3,
14.3,
14.8,
15.0,
15.0,
15.2,
15.3,
15.4,
15.4,
15.4,
15.6,
15.7,
15.7,
16.0,
16.0,
16.0,
16.0,
16.1,
16.1,
16.4,
16.8,
17.0,
17.2,
17.2,
17.3,
17.3,
17.5,
17.7,
18.0,
18.4,
18.8,
18.9,
19.9,
20.0,
20.6,
22.6,
23.1,
23.5,
24.1,
24.6,
26.2,
26.4,
26.5,
27.4,
27.8,
29.5,
29.7,
29.7,
30.9,
31.0,
33.2,
36.0,
36.1,
37.2,
37.2,
38.0,
40.0,
40.8,
40.8,
41.6,
41.6,
41.9,
42.4,
42.6,
42.8,
43.6,
43.9,
44.5,
45.4,
45.9,
46.2,
47.2,
47.3,
47.7,
51.2,
51.8,
53.2,
55.8,
57.0,
57.1,
57.3,
57.8,
59.4,
59.7,
60.8,
62.6,
64.4,
67.8,
67.8,
69.7,
70.1,
71.6,
71.6,
71.6,
72.0,
76.4,
80.9,
85.7,
88.4,
88.4,
88.8,
89.0,
89.6,

332
All A/B Tests Rate
0-30
-20
-12
-5.8
-1.17
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.2
0.2
0.2
0.2
0.2
0.2
0.2
0.3
0.3
0.3
0.3
0.4
0.4
0.4
0.4
0.4
0.4
0.5
0.5
0.5
0.5
0.5
0.5
0.5
0.5
0.5
0.6
0.6
0.6
0.6
0.6
0.6
0.6
0.6
0.7
0.7
0.7
0.7
0.7
0.8
0.8
0.8
0.8
0.8
0.8
0.9
0.9
0.9
0.9
0.9
0.9
0.9
0.9
0.9
0.9
0.9
0.9
0.9
0.9
0.9
1.0
1.0
1.0
1.0
1.0
1.0
1.0
1.0
1.0
1.1
1.1
1.1
1.2
1.2
1.2
1.2
1.2
1.2
1.2
1.3
1.3
1.3
1.3
1.3
1.3
1.4
1.4
1.4
1.4
1.4
1.5
1.5
1.6
1.6
1.6
1.6
1.7
1.7
1.7
1.7
1.7
1.8
1.8
1.8
1.9
1.9
1.9
1.9
1.9
2.1
2.1
2.2
2.2
2.2
2.2
2.2
2.2
2.3
2.3
2.3
2.3
2.3
2.3
2.4
2.4
2.4
2.4
2.4
2.4
2.5
2.5
2.5
2.5
2.5
2.5
2.6
2.6
2.7
2.7
2.7
2.7
2.8
2.8
2.8
2.8
2.8
2.8
2.9
2.9
3.0
3.0
3.0
3.1
3.1
3.2
3.3
3.4
3.5
3.5
3.5
3.6
3.6
3.7
3.7
3.7
3.7
3.8
3.8
3.8
3.8
3.8
3.9
3.9
3.9
3.99
4.0
4.0
4.0
4.0
4.0
4.0
4.1
4.2
4.2
4.2
4.3
4.3
4.3
4.3
4.4
4.4
4.4
4.4
4.4
4.5
4.5
4.5
4.6
4.6
4.6
4.6
4.7
4.7
4.7
4.8
4.8
4.8
4.8
4.9
4.9
4.9
4.9
4.9
4.99
5
5.0
5.1
5.2
5.2
5.2
5.2
5.3
5.3
5.4
5.5
5.5
5.5
5.6
5.6
5.7
5.7
5.7
5.7
5.7
5.8
5.9
5.9
5.9
6.0
6.0
6.0
6.1
6.1
6.1
6.11
6.2
6.4
6.4
6.5
6.5
6.5
6.5
6.6
6.6
6.6
6.6
6.7
6.8
6.8
6.8
6.8
6.9
7.0
7.0
7.0
7.0
7.0
7.0
7.0
7.1
7.1
7.2
7.2
7.2
7.4
7.4
7.4
7.4
7.4
7.5
7.6
7.6
7.6
7.7
7.7
7.8
7.9
7.9
8.0
8.1
8.1
8.2
8.2
8.2
8.2
8.3
8.3
8.4
8.4
8.4
8.4
8.4
8.4
8.5
8.5
8.6
8.6
8.6
8.6
8.7
8.8
8.8
8.8
8.8
8.9
8.9
8.9
8.9
8.9
9.0
9.0
9.0
9
9.1
9.1
9.2
9.2
9.3
9.3
9.4
9.4
9.4
9.5
9.6
9.6
9.6
9.6
9.6
9.7
9.7
9.7
9.9
9.9
9.9
10.0
10.0
10.0
10.1
10.2
10.2
10.3
10.3
10.48
10.5
10.5
10.5
10.5
10.7
10.9
10.9
11.0
11.1
11.1
11.1
11.2
11.4
11.5
11.5
11.5
11.6
11.9
12
12.2
12.2
12.3
12.32
12.5
12.5
12.6
12.8
12.8
13.0
13.1
13.2
13.3
13.4
13.6
13.7
13.8
13.8
13.9
13.9
13.9
14.0
14.0
14.1
14.1
14.1
14.2
14.2
14.3
14.3
14.5
14.6
14.6
14.8
15.0
15
15.0
15.2
15.2
15.3
15.3
15.4
15.4
15.4
15.4
15.5
15.5
15.6
15.7
15.7
16.0
16.0
16.0
16.0
16.1
16.1
16.4
16.4
16.4
16.6
16.8
16.8
17.0
17.0
17.2
17.2
17.2
17.3
17.3
17.4
17.5
17.5
17.7
17.8
18.0
18.1
18.2
18.4
18.8
18.8
18.9
19.1
19.7
19.9
20
20.0
20.6
20.64
21.3
21.6
22
22.2
22.2
22.2
22.6
22.6
23
23.1
23.5
23.8
24
24.1
24.6
25
25.5
25.6
26.2
26.2
26.4
26.5
27.4
27.7
27.8
27.9
27.9
28
29.1
29.2
29.3
29.5
29.7
29.7
30.4
30.9
31.0
31
31.0
31.6
33.2
34.8
35.7
36.0
36.1
36.9
37.2
37.2
37.4
37.6
37.6
37.6
37.7
38.0
38.9
39.5
39.9
40.0
40.1
40.6
40.8
40.8
41.4
41.6
41.6
41.9
42.4
42.5
42.6
42.8
43.3
43.6
43.9
44.3
44.5
45.4
45.9
46.0
46.2
47.2
47.3
47.3
47.6
47.7
48.6
51.0
51.1
51.2
51.8
53.2
53.5
54.3
54.8
55
55.8
57.0
57.1
57.3
57.8
59.4
59.7
60.8
60.8
62.6
62.7
64.4
66.0
67.1
67.8
67.8
69.7
70.1
70.9
71.6
71.6
71.6
72.0
76.4
80.9
85.7
88.4
88.4
88.8
89.0
89.6
277.9
277.9
449.0

607

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