Pattern #101: Search Keyword Highlighting

Pattern #101  Tested 1 timesTested by Alex James on Apr 01, 2019

Based on 1 Tests, Members See How Likely Version B Wins Or Loses And By How Much

LOSSES
-5
-4
-3
-2
-1
FLAT
+1
+2
+3
+4
+5
WINS

Measured by the sum of negative and positive tests.

A B
Search Keyword Highlighting (Variant A) Search Keyword Highlighting (Variant B)

Expected Median Effects Of B

-

Progression

?

Leads

(1 tests)

-

Signups

-

Engagement

-

Sales

-

Revenue

-

Retention

-

Referrals

?

ANY PRIMARY

(1 tests)

Tested on

Tests

Replaced

Isolated

Test #234 Tested on An Anonymous Site    Apr 01, 2019 Test link

Find Out How It Performed With 738,295 Visitors

  • Measured by job applications submitted

In this experiment, a different style for keyword highlighting was used.

Get Access To See The Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.