Pattern #136: Earliest Availability

Pattern #136  Tested 2 timesTested by Maksim Meged on Oct 29, 2025

Based on 2 Tests, Members See How Likely Version B Wins Or Loses And By How Much

LOSSES
-5
-4
-3
-2
-1
FLAT
+1
+2
+3
+4
+5
WINS

Measured by the sum of negative and positive tests.

A B
Earliest Availability (Variant A) Earliest Availability (Variant B)

Expected Median Effects Of B

?

Progression

(3 tests)

-

Leads

-

Signups

-

Engagement

?

Sales

(2 tests)

-

Revenue

-

Retention

-

Referrals

?

ANY PRIMARY

(2 tests)

Tested on

Tests

Pattern #136: Earliest Availability
Was Tested On Finn.com by Maksim Meged

Replaced

Confounded

Test # 616 on Finn.com by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Maksim Meged    Oct 29, 2025 Test link

Find Out How It Did With 157,930 Visitors

  • Measured by adds to cart

  • Measured by orders placed

Zoom In
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
B
Product

A number of copy tweaks were made in this experiment which was flipped around to match the earliest availability pattern (one of the more visible changes). Under this assumption, one of the more visible copy changes is the switch from using a blue "Most popular" tag towards a green "Available from [DATE]". The "available from" is also visible in the other version, except further down and with lower contrast. Impact on adds to cart and orders was measured.

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The Same Pattern Was Also Tested Here

Added

Isolated

Test # 540 on Finn.com by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Maksim Meged    Jun 28, 2024 Test link

Find Out How It Did With 47,251 Visitors

  • Measured by visited product

  • Measured by adds to cart

  • Measured by completed payment

Zoom In
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
B
Listing

In this experiment, the earliest availability dates were displayed underneath product tiles on listing pages. This was a/b tested on a car rental service website. Impact on product adds-to-cart as well as transactions was measured.

Get Access To See The Test Results

Leaks

Leak #66 from Airbnb.com   |   Mar 18, 2021 Product

Airbnb Once Again Rejects Next Available Date Suggestions

A - Jan 21, 2021
B - Jan 19, 2021 REJECTED

Once again Airbnb a/b tested an idea of surfacing the next available dates near their calendar picker. And once again the experiment looks like it was rejected just like previously. View Leak

-0.25 Evidence

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.