Pattern #39: Product Size References

Pattern Author: Karl Gilis - The G in AGConsult

Experimental Pattern

Without any backing test results - for now at least.

Product Size References
  1. Add: Size Reference

    Show at least one product photo that reveals how big or small your product actually is. Ways to do this is with an addtional widely understood object such as a hand, a silhouette of a person, or a pencil.

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.