Pattern #44: Auto Focused Form Field

Pattern Author: Marcos Ciarrocchi - Product & Growth Manager @ Yummly

Experimental Pattern

Without any backing test results - for now at least.

Auto Focused Form Field

  1. Add: Focus To First Form Field Attention Grabs

    A super simple pattern which suggests to set focus automatically to the first form field. This way, the input cursor is blinking and generating attention. On mobile this is also extended by resulting in a keyboard being shown right away.

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.