Pattern #87: No Commitment Default

Pattern Author: Vlad Malik - UI Analyst & Interaction Designer

Based on 1 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
Almost Certain Winner
No Commitment Default
  1. No Commitment Option Smaller Commitments

    First, we offer a user a low or no commitment option which doesn't bind them to anything. For example: the ability to postpone a decision till later.

  2. Default The No Commitment Option Smart Defaults

    Second, the no commitment option is defaulted.

Median Effects



Ex: Any Action / Visit



Ex: Signups, Leads



Ex: Transactions, Upsells

(1 tests)






Ex: Return Visits



Ex: Social Shares


Test #49 Tested on by Aleksandr Elesev Aleksandr Oct 26, 2018

Find Out How It Performed With 21,184 Visitors

Checkout Desktop, Mobile

  • Measured by thank you page visits   |   p-val (?)

Get Access To See The Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.