Pattern #10: Postponed Modal Forms

Pattern Author: Jakub Linowski - Founder & Editor @ GoodUI.org

Based on 2 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
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+5
Almost Certain Winner
Postponed Modal Forms

Pattern Properties

  1. Replace: A Single Screen Form With A Modal Form Smaller Commitments

    This pattern suggest to place form fields onto a modal that is launched with a single button. The idea is to not to overwhelm people with too many fields and get them to commit to an action before hand. The additional benefit of this pattern is that typically the call to action or button is positioned higher and gains more visibility.

  • Test 38
  • Tested on Mt.com by Vito Mediavilla
  • May 01, 2016

Find Out How It Performed
With 13,526 Visitors
Screen: Product

  • Measured by form submits

    (?)% Converted ((?) of (?) visits)
    (?)% Converted ((?) of (?) visits)

  • Measured by form fill starts

    (?)% Converted ((?) of (?) visits)
    (?)% Converted ((?) of (?) visits)

A
B

Get Access To Full Test Results

  • Test 65
  • Tested on Digitalmarketer.... by Justin Rondeau
  • Mar 01, 2016

Find Out How It Performed
With 5,788 Visitors
Screen: Home & Landing

  • Measured by form submits

    (?)% Converted ((?) of (?) visits)
    (?)% Converted ((?) of (?) visits)

A
B

Get Access To Full Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.

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