Pattern #23: Inline Link Nudge
Pattern Author: Julian Gaviria - Director of User Experience @thomasnet
Add: Inline Link Repetition
The pattern suggests to place a lead magnet link or call to action right after the first complete paragraph of an article. The link is also padded with line breaks for greater visibility.
Ex: Any Action / Visit
Ex: Signups, Leads
Ex: Transactions, Upsells
Ex: AOV, LTV
Ex: Return Visits
Ex: Social Shares
For each pattern, we measure three key data points derived from related tests:
REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.
SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process
DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.