Pattern #27: More For Less Headline

Pattern Author: Jakub Linowski - Founder & Editor @ GoodUI.org

Based on 3 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
More For Less Headline

Pattern Properties

  1. Add: High Numerical Value Anchoring

    This headline begins by framing a beneficial action with a high numerical reference (X). This first number may reference things such as: usage frequency (do something 500 times), impact (do something to save yourself 10,000 of hours), or an amount (do something with 5,000 things).

  2. Add: Lower Price Point Anchoring

    The second part of the sentence references a price point (Y) which has to be lower than the original number (X). As a result of this setup, the headline makes use of anchoring which sets up a comparison between the higher number and a lower price point.

  • Test 144
  • Tested on Examine.com by Martin Wong
  • Jan 14, 2018

Find Out How It Performed
With 15,542 Visitors
Screen: Product

  • Measured by thank you page visits

    (?)% Converted ((?) of (?) visits)
    (?)% Converted ((?) of (?) visits)

Get Access To Full Test Results

  • Test 142
  • Tested on Streamlineicons.... by Vincent Le moign
  • Jan 13, 2018

Find Out How It Performed
Screen: Product

  • Measured by adds to cart

    (?)% Converted ((?) of (?) visits)
    (?)% Converted ((?) of (?) visits)

Get Access To Full Test Results

  • Test 37
  • Tested on Onlinefaxes.com by Jaymie Friesen
  • Apr 09, 2016

Find Out How It Performed
With 21,822 Visitors
Screen: Home & Landing

  • Measured by visits to thank you page (3 more steps)

    (?)% Converted ((?) of (?) visits)
    (?)% Converted ((?) of (?) visits)

  • Measured by starting the signup funnel

    (?)% Converted ((?) of (?) visits)
    (?)% Converted ((?) of (?) visits)

Get Access To Full Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.

Avoid What Failed & Repeat What Worked With
Access to All 81 Patterns Based on 159 Tests

Total sample size of all tests is based on 19,725,902 visitors - that's a lot of testing time

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