Pattern #40: Blurred Product Background

Pattern Author: Mike Smith - Head of Growth @ Rollbar

Based on 2 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
Almost Certain Winner
Blurred Product Background

Pattern Properties

  1. Replace: Background With Blurred Image Curiosity

    Instead of placing a signup form on a solid background, the form is placed on top of a blurred application or product screenshot. This subtle cue might reinforce the reason for signing up visually, while communicating that the end goal is just one click away.

Pattern #40: Blurred Product Background
Was Tested On by Mike Smith

  • Test 126
  • Tested on by Mike Smith
  • Nov 22, 2017

Find Out How It Performed
With 2,205 Visitors
Screen: Signup

  • Measured by successful form submissions

    (?)% Converted ((?) of (?) visits)
    (?)% Converted ((?) of (?) visits)


Get Access To Full Test Results

The Same Pattern Was Also Tested Here:

  • Test 32
  • Tested on by Tael Pinault
  • Apr 20, 2016

Find Out How It Performed
With 7,233 Visitors
Screen: Signup
Devices: Desktop

  • Measured by form submits

    (?)% Converted ((?) of (?) visits)
    (?)% Converted ((?) of (?) visits)


Get Access To Full Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.

Avoid What Failed & Repeat What Worked With
Access to All 74 Patterns Based on 141 Tests

Total sample size of all tests is based on 16,427,820 visitors - that's a lot of testing time

  • Annual Billing — Save 17%
  • Monthly Billing

Order Now

$12,000 / year

Unlimited User Accounts

License to use the data for unlimited users.

+2 Coaching Calls / mo

Guidance on testing ideas, strategy and analysis.


Order Now

$1200 / year

5 User Accounts

License to use the data for up to 5 users.


Order Now

$600 / year

1 User Account

License to use the data for 1 user.

All Plans Come With

Access To All Tests

Get access to all tests data and patterns that we already published.

5+ New Tests Each Month

We publish about 5 new A/B tests each month as we obtain new test data.

Cancel Anytime

If you find that Fastforward isn't for you, you can cancel at any time.

100% Secure Payment with Visa