Pattern #53: Problem-Solution Headline

Pattern Author: Niels Hapke - CEO @ Kenhub

Based on 1 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
Problem-Solution Headline

Pattern Properties

  1. Add: Problem Statement

    The first part of the headline starts off with a real problem framed as an undesirable negative.

  2. Add: Solution Statement Benefits

    The second part of the headline contiunes with a positive solution, tying in the product, service or value proposition.

  • Test 148
  • Tested on Kenhub.com by Niels Hapke
  • Feb 01, 2018

Find Out How It Performed
With 49,448 Visitors
Screen: Home & Landing

  • Measured by successful signups

    (?)% Converted ((?) of (?) visits)
    (?)% Converted ((?) of (?) visits)

Get Access To Full Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.

Avoid What Failed & Repeat What Worked With
Access to All 86 Patterns Based on 164 Tests

Total sample size of all tests is based on 20,005,706 visitors - that's a lot of testing time

  • Annual Billing — Save 17%
  • Monthly Billing
Company-Wide

Order Now

$6,000 / year


Unlimited User Accounts

License to use the data for unlimited users.

Team

Order Now

$1200 / year


5 User Accounts

License to use the data for up to 5 users.

Solo

Order Now

$600 / year


1 User Account

License to use the data for 1 user.

All Plans Come With

Access To All Tests

Get access to all tests data and patterns that we already published.

5+ New Tests Each Month

We publish about 5 new A/B tests each month as we obtain new test data.

Cancel Anytime

If you find that Fastforward isn't for you, you can cancel at any time.

100% Secure Payment with Visa