Pattern #102: Expanded Or Condensed Layout
Pattern #102 Tested 1 timesTested by Julian Gaviria on Apr 02, 2019
Based on 1 Tests, Members See How Likely Version B Wins Or Loses And By How Much
Measured by the sum of negative and positive tests.
Expected Median Effects Of B
Etsy A/B Tests 5 Vs 4 Listing Tiles
Etsy continues to run interesting and highly isolated layout experiments on their product listing pages. This time around they tested 5 product tiles per row against 4 tiles. View Leak
Walmart A/B Tests 4 vs 3 Column Listing Pages
Walmart just ran their very own 4 vs 3 column experiment on some of their listing pages. The a/b test seems to have had a similar hypothesis about product tile density to what Etsy ran just a few months ago. View Leak
For each pattern, we measure three key data points derived from related tests:
REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.
SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process
DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.