Pattern #107: Contrast Links & Buttons

Pattern Author: Julian Gaviria - Director of User Experience @thomasnet

Based on 1 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
Contrast Links & Buttons
  1. Higher Contrast Contrast

    This pattern asks the question whether lighter or darker contrast is better for text links and buttons.

Median Effects

?

Engagement

Ex: Any Action / Visit

(1 tests)

?

Conversions

Ex: Signups, Leads

?

Sales

Ex: Transactions, Upsells

?

Revenue

Ex: AOV, LTV

?

Retention

Ex: Return Visits

?

Referrals

Ex: Social Shares

Tests

Pattern #107: Contrast Links & Buttons
Was Tested On Thomasnet.com by Julian Gaviria

Test 252 Tested on Thomasnet.com by Julian Gaviria Julian Jul 30, 2019

Find Out How It Performed

Content Desktop, Mobile
  • Measured by clicks on any inline link   |   p-val (?)

  •  

In this experiment a light blue bold link was tested against a darker blue bold link. 

Get Access To See The Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.