Pattern #111: Field Explanations
Pattern #111 Tested 3 timesFirst tested by
Online Dialogue Recently tested by
Lars Skjold Iversen on Dec 31, 2019
Based on 3 Tests, Members See How Likely Version B Wins Or Loses And By How Much
Measured by the sum of negative and positive tests.
![Field Explanations (Variant A)](/site/assets/files/4297/pattern111_a-1.png)
![Field Explanations (Variant B)](/site/assets/files/4297/pattern111_b-1.png)
Expected Median Effects Of B
?
Progression
(1 tests)
-
Leads
?
Signups
(2 tests)
-
Engagement
?
Sales
(1 tests)
-
Revenue
-
Retention
-
Referrals
?
ANY PRIMARY
(3 tests)
Tested on
For each pattern, we measure three key data points derived from related tests:
REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.
SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process
DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.