Pattern #118: Category Images

Pattern Author: Stanley Zuo - Growth Product Manager @ Backstage

Based on 1 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
Almost Certain Winner
Category Images
  1. Category Photos

    Instead of using text links for categories, this pattern raises the question whether background images would be more effective.

Median Effects



Ex: First Action

(1 tests)



Ex: Leads, Quotes



Ex: Trials



Ex: Future Action



Ex: Transactions

(1 tests)






Ex: Return Visits



Ex: Social Shares


Test #311 Tested on by Stanley Zuo Stanley Aug 11, 2020

Find Out How It Performed With 120,519 Visitors

Home & Landing Desktop, Mobile
  • Measured by clicks on tiles   |   p-val (?)

  • Measured by completed premium account checkouts   |   p-val (?)

In this experiment, category links (linking to casting call search results) were replaced with tile images. In addition, 2 levels of categories were also replaced with a single text link for each tile. Finally, the font size of the link titles was also increased.

Get Access To See The Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.