Pattern #139: Page Level Navigation

Pattern #139  Tested 2 timesFirst tested by Clemens Grave Recently tested by Jakub Linowski on Nov 29, 2025

Based on 2 Tests, Members See How Likely Version B Wins Or Loses And By How Much

LOSSES
-5
-4
-3
-2
-1
FLAT
+1
+2
+3
+4
+5
WINS

Measured by the sum of negative and positive tests.

A B
Page Level Navigation (Variant A) Page Level Navigation (Variant B)

Expected Median Effects Of B

?

Progression

(2 tests)

-

Leads

-

Signups

-

Engagement

?

Sales

(1 tests)

-

Revenue

-

Retention

-

Referrals

?

ANY PRIMARY

(2 tests)

Tested on

Tests

Pattern #139: Page Level Navigation
Was Tested by Jakub Linowski

Replaced

Isolated

Test # 623 Nov 29, 2025 Test link

Find Out How It Did With 90,196 Visitors

  • Measured by adds to cart

  • Measured by completed sales

Zoom In
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
B
Product

In this experiment, a single inline page navigation (going to external sub pages) was replaced with multiple and repeated inline page navigations (that linked within the same page). Impact on adds to cart an sales was measured.

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The Same Pattern Was Also Tested Here

Added

Isolated

Test # 551 on Tourradar.com by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Clemens Grave    Sep 04, 2024 Test link

Find Out How It Did With 70,793 Visitors

  • Measured by visits to next availability step

Zoom In
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
B
Product

In this experiment, a floating page level navigation was added near the top of the product pages (under the main image). The navigation links included: Overview, Itinerary, What's Included, Operator, Reviews and Availability. Impact on next step progression was measured.

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For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.