Pattern #23: Inline Link Nudge

Pattern Author: Julian Gaviria - Director of User Experience @thomasnet

Based on 2 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
Inline Link Nudge
  1. Add: Inline Link Repetition

    The pattern suggests to place a lead magnet link or call to action right after the first complete paragraph of an article. The link is also padded with line breaks for greater visibility.

Median Effects

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Engagement

Ex: Any Action / Visit

(2 tests)

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Conversions

Ex: Signups, Leads

(2 tests)

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Sales

Ex: Transactions, Upsells

?

Revenue

Ex: AOV, LTV

?

Retention

Ex: Return Visits

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Referrals

Ex: Social Shares

Tests

Test 175 Tested on Thomasnet.com by Julian Gaviria Julian May 14, 2018

Find Out How It Performed With 67,295 Visitors

Content Desktop, Mobile
  • Measured by signup page visits   |   p-val (?)

  • Measured by form submits   |   p-val (?)

Get Access To See The Test Results

Test 101 Tested on Acousticalsurfac... by Julian Gaviria Julian May 02, 2017

Find Out How It Performed With 10,258 Visitors

Content Desktop, Mobile
  • Measured by visits to lead form page   |   p-val (?)

  • Measured by lead form submissions   |   p-val (?)

Get Access To See The Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.