Pattern #23: Inline Link Nudge

Pattern Author: Julian Gaviria - Director of User Experience @thomasnet

Based on 2 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
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-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
Inline Link Nudge
  1. Add: Inline Link Repetition

    The pattern suggests to place a lead magnet link or call to action right after the first complete paragraph of an article. The link is also padded with line breaks for greater visibility.

Median Effects

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Engagement

Ex: Any Action / Visit

(2 tests)

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Conversions

Ex: Signups, Leads

(2 tests)

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Sales

Ex: Transactions, Upsells

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Revenue

Ex: AOV, LTV

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Retention

Ex: Return Visits

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Referrals

Ex: Social Shares

Tests

Pattern #23: Inline Link Nudge
Was Tested On Acousticalsurfaces.com by Julian Gaviria

Find Out How It Performed With 10,258 Visitors

Screen: Content
Devices: Desktop, Mobile
  • Measured by visits to lead form page   |   p-val (?)

  • Measured by lead form submissions   |   p-val (?)

Get Access To See The Test Results Now

The Same Pattern Was Also Tested Here

Find Out How It Performed With 67,295 Visitors

Screen: Content
Devices: Desktop, Mobile
  • Measured by signup page visits   |   p-val (?)

  • Measured by form submits   |   p-val (?)

Get Access To See The Test Results Now

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.