Pattern #27: More For Less Headline

Pattern Author: Jakub Linowski - Founder & Editor @ GoodUI.org

Based on 3 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
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-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
More For Less Headline
  1. Add: High Numerical Value Anchoring

    This headline begins by framing a beneficial action with a high numerical reference (X). This first number may reference things such as: usage frequency (do something 500 times), impact (do something to save yourself 10,000 of hours), or an amount (do something with 5,000 things).

  2. Add: Lower Price Point Anchoring

    The second part of the sentence references a price point (Y) which has to be lower than the original number (X). As a result of this setup, the headline makes use of anchoring which sets up a comparison between the higher number and a lower price point.

Median Effects

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Engagement

Ex: Any Action / Visit

(2 tests)

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Conversions

Ex: Signups, Leads

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Sales

Ex: Transactions, Upsells

(2 tests)

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Revenue

Ex: AOV, LTV

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Retention

Ex: Return Visits

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Referrals

Ex: Social Shares

Tests

Pattern #27: More For Less Headline
Was Tested On Streamlineicons.com by Vincent Le moign

Test 142 Tested on Streamlineicons.... by Vincent Le moign Vincent Jan 13, 2018

Find Out How It Performed

Screen: Product
  • Measured by adds to cart   |   p-val (?)

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Get Access To See The Test Results

The Same Pattern Was Also Tested Here

Test 144 Tested on Examine.com by Martin Wong Martin Jan 14, 2018

Find Out How It Performed With 15,542 Visitors

Screen: Product
  •  

  • Measured by thank you page visits   |   p-val (?)

Get Access To See The Test Results

Test 37 Tested on Onlinefaxes.com by Jaymie Friesen Apr 09, 2016

Find Out How It Performed With 21,822 Visitors

Screen: Home & Landing
  • Measured by starting the signup funnel   |   p-val (?)

  • Measured by visits to thank you page (3 more steps)   |   p-val (?)

Get Access To See The Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.