Pattern #27: More For Less Headline

Pattern Author: Jakub Linowski - Founder & Editor @ GoodUI.org

Based on 3 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
More For Less Headline
  1. Add: High Numerical Value Anchoring

    This headline begins by framing a beneficial action with a high numerical reference (X). This first number may reference things such as: usage frequency (do something 500 times), impact (do something to save yourself 10,000 of hours), or an amount (do something with 5,000 things).

  2. Add: Lower Price Point Anchoring

    The second part of the sentence references a price point (Y) which has to be lower than the original number (X). As a result of this setup, the headline makes use of anchoring which sets up a comparison between the higher number and a lower price point.

Median Effects

?

Engagement

Ex: Any Action / Visit

(2 tests)

?

Conversions

Ex: Signups, Leads

?

Sales

Ex: Transactions, Upsells

(2 tests)

?

Revenue

Ex: AOV, LTV

?

Retention

Ex: Return Visits

?

Referrals

Ex: Social Shares

Tests

Pattern #27: More For Less Headline
Was Tested On Examine.com by Martin Wong

Find Out How It Performed With 15,542 Visitors

Screen: Product
  •  

  • Measured by thank you page visits   |   p-val (?)

Get Access To See The Test Results Now

The Same Pattern Was Also Tested Here

Find Out How It Performed

Screen: Product
  • Measured by adds to cart   |   p-val (?)

  •  

Get Access To See The Test Results Now

  • Test 37
  • Tested on Onlinefaxes.com by Jaymie Friesen
  • Apr 09, 2016

Find Out How It Performed With 21,822 Visitors

Screen: Home & Landing
  • Measured by starting the signup funnel   |   p-val (?)

  • Measured by visits to thank you page (3 more steps)   |   p-val (?)

Get Access To See The Test Results Now

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.