Pattern #31: Instant Results
Pattern Author: Rodrigo Maués - Head of Product Design @ Anheuser-Busch InBev
Add: Instant Update
This pattern suggests to update search result after each change to a filter, instead of a search button. This way, search results are updated sooner every time an option or filter is expressed by a user.
Ex: Any Action / Visit
Ex: Signups, Leads
Ex: Transactions, Upsells
Ex: AOV, LTV
Ex: Return Visits
Ex: Social Shares
For each pattern, we measure three key data points derived from related tests:
REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.
SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process
DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.