Pattern #35: Customer Reviews Timeline
Pattern Author: Vlad Malik - UI Analyst & Interaction Designer
Add: Customer Review Summary Social Proof
Show a summary of all customer reviews totalled with an average rank. also show the total number of reviews this is based on.
The pattern shows how the customers review averages have been changing over a timeline (ex: a yearly of monthly context).
For each pattern, we measure three key data points derived from related tests:
REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.
SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process
DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.