Pattern #50: Autoplay Video

Pattern Author: Martin Wong - Director or Marketing @

Based on 1 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
Almost Certain Winner
Autoplay Video
  1. Add: Autoplay Video Attention Grabs

    Set the video to autoplay right away.

Median Effects



Ex: Any Action / Visit

(1 tests)



Ex: Signups, Leads



Ex: Transactions, Upsells

(1 tests)






Ex: Return Visits



Ex: Social Shares


Pattern #50: Autoplay Video
Was Tested On by Martin Wong

Test 164 Tested on by Martin Wong Martin Apr 04, 2018

Find Out How It Performed With 11,676 Visitors

Thank You Desktop, Mobile
  • Measured by product page visits (Supplement Goals Reference)   |   p-val (?)

  • Measured by product purchases (Supplement Goals Reference)   |   p-val (?)

In this test, the variation autoplayed the video (with sound). The thank you page offered a discount on a cross-sell product - The Supplement Goal Reference. The video first communicate a sincere thank you, followed by the product cross-sell.

Get Access To See The Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.