Pattern #50: Autoplay Video

Pattern Author: Martin Wong - Director or Marketing @ Examine.com

Based on 1 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
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-2
-1
0
+1
+2
+3
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+5
Almost Certain Winner
Autoplay Video
  1. Add: Autoplay Video Attention Grabs

    Set the video to autoplay right away.

Median Effects

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Engagement

Ex: Any Action / Visit

(1 tests)

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Conversions

Ex: Signups, Leads

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Sales

Ex: Transactions, Upsells

(1 tests)

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Revenue

Ex: AOV, LTV

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Retention

Ex: Return Visits

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Referrals

Ex: Social Shares

Tests

Pattern #50: Autoplay Video
Was Tested On Examine.com by Martin Wong

Test 164 Tested on Examine.com by Martin Wong Martin Apr 04, 2018

Find Out How It Performed With 11,676 Visitors

Screen: Thank You Devices: Desktop, Mobile
  • Measured by product page visits (Supplement Goals Reference)   |   p-val (?)

  • Measured by product purchases (Supplement Goals Reference)   |   p-val (?)

In this test, the variation autoplayed the video (with sound). The thank you page offered a discount on a cross-sell product - The Supplement Goal Reference. The video first communicate a sincere thank you, followed by the product cross-sell.

Get Access To See The Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.