Pattern #53: Problem-Solution Headline

Pattern Author: Niels Hapke - CEO @ Kenhub

Based on 1 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
Almost Certain Winner
Problem-Solution Headline
  1. Add: Problem Statement

    The first part of the headline starts off with a real problem framed as an undesirable negative.

  2. Add: Solution Statement Benefits

    The second part of the headline contiunes with a positive solution, tying in the product, service or value proposition.

Median Effects



Ex: Any Action / Visit



Ex: Signups, Leads

(1 tests)



Ex: Transactions, Upsells






Ex: Return Visits



Ex: Social Shares


Test #148 Tested on by Niels Hapke Niels Feb 01, 2018

Find Out How It Performed With 49,448 Visitors

Home & Landing

  • Measured by successful signups   |   p-val (?)

Get Access To See The Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.