Pattern #53: Problem-Solution Headline

Pattern Author: Niels Hapke - CEO @ Kenhub

Based on 1 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
Problem-Solution Headline
  1. Add: Problem Statement

    The first part of the headline starts off with a real problem framed as an undesirable negative.

  2. Add: Solution Statement Benefits

    The second part of the headline contiunes with a positive solution, tying in the product, service or value proposition.

Median Effects

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Progression

Ex: First Action

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Leads

Ex: Leads, Quotes

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Signups

Ex: Trials

(1 tests)

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Engagement

Ex: Future Action

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Sales

Ex: Transactions

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Revenue

Ex: AOV, LTV

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Retention

Ex: Return Visits

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Referrals

Ex: Social Shares

Tests

Test #148 Tested on Kenhub.com by Niels Hapke Niels Feb 01, 2018

Find Out How It Performed With 49,448 Visitors

Home & Landing Desktop, Mobile
  • Measured by successful signups   |   p-val (?)

Get Access To See The Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.