Pattern #53: Problem-Solution Headline
Pattern Author: Niels Hapke - CEO @ Kenhub
Add: Problem Statement
The first part of the headline starts off with a real problem framed as an undesirable negative.
Add: Solution Statement Benefits
The second part of the headline contiunes with a positive solution, tying in the product, service or value proposition.
Ex: Any Action / Visit
Ex: Signups, Leads
Ex: Transactions, Upsells
Ex: AOV, LTV
Ex: Return Visits
Ex: Social Shares
For each pattern, we measure three key data points derived from related tests:
REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.
SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process
DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.