Pattern #55: Big Photo Testimonial

Pattern Author: Vlad Malik - UI Analyst & Interaction Designer

Experimental Pattern

Without any backing test results - for now at least.

Big Photo Testimonial
  1. Testimonial Social Proof

    A customer testimonial is shown nearby a photo of the customer.

  2. Big Customer Photo

    Half of the screen is used to show a large photo of the person who gave the testimonial.

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.