Pattern #59: Inverted Or Consistent Button Styles

Pattern Author: Nicholas Evans - Director of UX @ Reverb

Based on 1 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
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Almost Certain Winner
Inverted Or Consistent Button Styles
  1. Consistent Button Styles Consistency

    The pattern suggests to use consistent button styles instead of mixed or inverted styles. A consistent button style looks the same across a complete page. Alternatively, a mixed use button style breaks away from this convention. For example, the A version on the left has inverted colors bringing more attention to the background itself than the button.

Median Effects

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Engagement

Ex: Any Action / Visit

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Conversions

Ex: Signups, Leads

(1 tests)

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Sales

Ex: Transactions, Upsells

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Revenue

Ex: AOV, LTV

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Retention

Ex: Return Visits

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Referrals

Ex: Social Shares

Tests

Test 154 Tested on Reverb.com by Nicholas Evans Nicholas Feb 20, 2018

Find Out How It Performed With 725,114 Visitors

Screen: Product Devices: Desktop, Mobile
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  • Measured by successful form submits on next page   |   p-val (?)

Get Access To See The Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.